{"id":87463,"date":"2026-06-24T09:17:23","date_gmt":"2026-06-24T08:17:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87463"},"modified":"2026-06-24T09:17:23","modified_gmt":"2026-06-24T08:17:23","slug":"estee-lauder-debuts-new-double-wear-stay-in-place-foundation-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-debuts-new-double-wear-stay-in-place-foundation-in-duty-free\/","title":{"rendered":"Est\u00e9e Lauder debuts New Double Wear Stay\u2011in\u2011Place Foundation in duty-free"},"content":{"rendered":"

Est\u00e9e Lauder Travel Retail has unveiled its NEW Double Wear Stay\u2011in\u2011Place Foundation across global travel retail, marking the next chapter of the brand\u2019s iconic Double Wear franchise. Designed to deliver long\u2011lasting performance wherever the journey leads, the new, modern matte foundation debuts in key airports and travel retail locations around the world including Hainan, London, Bangkok, Macau, and Dublin.<\/p>\n

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Experiential Retail at The Double Wear Playhouse in Sanya, Hainan<\/strong><\/p>\n

Est\u00e9e Lauder Travel Retail partnered with China Duty Free Group to present \u201cThe Playhouse of Dreams\u201d pop\u2011up at CDF Sanya International Duty-Free Shopping Complex Global Beauty Plaza (Block C), which was open to the public throughout May 2026. Spanning two high\u2011traffic locations within the complex, the pop\u2011up brought the new Double Wear Stay-in-Place Foundation to life through playful, visually striking spaces and interactive discovery \u2013 from personalized consultations to striking installations, including a shade-inspired ball-pit swing, AI photo experience, and gamified elements including a claw machine to drive engagement and footfall.<\/p>\n

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The pop-up was open to the public throughout May 2026<\/em><\/p>\n

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The pop-up includes personalized makeup consultations and shade matching services<\/em><\/p>\n

The campaign also extended beyond retail through a collaboration with Rosewood Sanya in Haitang Bay, where Est\u00e9e Lauder\u2019s Double Wear Stay-in-Place Foundation was integrated across key guest touchpoints \u2013 from sampling at check-in to branded poolside environments and curated wellness experiences.<\/p>\n

Driving Recruitment and Experience at London Heathrow Airport Terminal 3<\/strong><\/p>\n

At London Heathrow Terminal 3, Est\u00e9e Lauder Travel Retail delivered a high-impact, service-led pop-up, driving recruitment and conversion at scale through a traffic-stopping consumer experience. The Double Wear Service Menu was at the heart of the activation, with personalized consultation driving engagement and discovery. A tiered, travel retail-exclusive Gift-with-Purchase strategy drove trade-up, with the Stay-in-Place bracelet bringing the long-wear benefits to life in a memorable way. Cross-category storytelling encouraged full-regimen purchase, unlocking incremental spend and creating memorable travel moments.<\/p>\n

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The Double Wear pop-up experience at London Heathrow Airport Terminal 3<\/em><\/p>\n

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Stay\u2011in\u2011Place jewellery, a Travel Retail Exclusive Gift-with-Purchase<\/em><\/p>\n

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Personalized shade matching services at London Heathrow Airport Terminal 3<\/em><\/p>\n

Service-Led Experiences in Bangkok, Macau, and Dublin<\/strong><\/p>\n

Activations continued across key travel retail locations, including service-led pop-ups at Thailand\u2019s Suvarnabhumi Airport, Four Seasons Macau, and Dublin Airport Terminal 2. The experiences helped consumers identify their ideal Double Wear match through personalized services, supported by immersive elements and strong visual merchandising. In Thailand and Macau, market-exclusive beauty blender Gift-with-Purchase offerings added a personalized touch and enhanced the overall travel experience.<\/p>\n

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The \u201cMade for More\u201d Pop-up at Four Seasons Macau<\/em><\/p>\n

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Personalized shade-matching at Kingpower Duty Free at Thailand\u2019s Suvarnabhumi Airport<\/em><\/p>\n

Est\u00e9e Lauder Travel Retail x Stanley 1913<\/strong><\/p>\n

As part of the campaign, Est\u00e9e Lauder Travel Retail Asia-Pacific also introduced a collaboration with Stanley 1913, featuring an exclusive set that pairs the brand\u2019s hero products with a Stanley 1913 Caf\u00e9\u2011To\u2011Go Travel Mug and coordinating accessories, designed for life on the go. The set is available at more than 40 Est\u00e9e Lauder counters across 10 markets in Asia-Pacific.<\/p>\n

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Est\u00e9e Lauder x Stanley 1913 Exclusive Set<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Est\u00e9e Lauder Travel Retail has unveiled its NEW Double Wear Stay\u2011in\u2011Place Foundation across global travel retail, marking the next chapter of the brand\u2019s iconic Double […]<\/p>\n","protected":false},"author":4,"featured_media":87469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7084],"tags":[45,15250,5877,44,17923,17926,69,39,17924,2791,17925,5418,85,715,92,9211,216],"class_list":["post-87463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","tag-beauty","tag-cdf-sanya-international-duty-free-shopping-complex","tag-china-duty-free-group","tag-cosmetics","tag-double-wear-stay-in-place-foundation","tag-dublin-airport-terminal","tag-duty-free","tag-dutyfree","tag-estee-lauder-double-wear","tag-estee-lauder-travel-retail","tag-four-seasons-macau","tag-london-heathrow-airport","tag-make-up","tag-makeup","tag-skincare","tag-suvarnabhumi-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87463"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87463\/revisions"}],"predecessor-version":[{"id":87494,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87463\/revisions\/87494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87469"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}