{"id":87556,"date":"2026-06-30T14:55:45","date_gmt":"2026-06-30T13:55:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87556"},"modified":"2026-06-30T14:55:45","modified_gmt":"2026-06-30T13:55:45","slug":"loccitane-celebrates-50-years-with-travel-exclusive-shea-hand-cream","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loccitane-celebrates-50-years-with-travel-exclusive-shea-hand-cream\/","title":{"rendered":"L\u2019Occitane celebrates 50 years with travel-exclusive Shea Hand Cream"},"content":{"rendered":"<p>To celebrate its 50th anniversary, Maison L\u2019Occitane en Provence unveils a new Travel Retail Exclusive Limited Edition of its iconic Shea Hand Cream in a generous 150ml format, available exclusively in global travel retail from Summer 2026.<\/p>\n<p><!--more--><br \/>\nCreated as a tribute to five decades of sensorial beauty, craftsmanship and connection to nature, the exclusive edition reimagines one of the Maison\u2019s most beloved creations through a distinctive anniversary design inspired by the landscapes, flora and enduring ties of Haute-Provence.<\/p>\n<p>For more than 30 years, Shea Hand Cream has remained one of the Maison\u2019s signature creations, renowned for its rich texture, comforting sensoriality and highly effective care for dry hands. Enriched with 20 per cent shea butter, the formula intensely moisturises while helping to protect the skin barrier, leaving hands feeling soft, supple and nourished.<\/p>\n<p><strong>A cherished ritual of care since 1993<\/strong><\/p>\n<p>First created in 1993, the iconic Shea Hand Cream has become a cherished ritual of care passed from generation to generation and shared from mother to daughter, friend to friend and across cultures worldwide.<\/p>\n<p>Its instantly recognisable aluminium paint-tube design, made from 95 per cent recycled aluminium, was inspired by the artist paint tubes once used by founder Olivier Baussan\u2019s mother. Today, the limited-edition 150ml tube continues that legacy while celebrating the hands that create, share and care.<\/p>\n<p><strong>Celebrating the Maison\u2019s botanical heritage<\/strong><\/p>\n<p>Designed exclusively for travel retail, the anniversary edition celebrates L\u2019Occitane en Provence\u2019s botanical roots through an elegant interplay of earthy tones and the iconic blue associated with the Shea collection. Flowing illustrations unfold across the tube and outer box, featuring emblematic flora from the Maison including Lavender, Immortelle and Verbena.<\/p>\n<p>Interlaced lines running throughout the design symbolise the ties between nature, people and place that have shaped the story of Maison L\u2019Occitane en Provence since 1976, while also reflecting the Maison\u2019s continuing commitment to celebrating the richness and living force of flora in Haute-Provence.<\/p>\n<p><strong>A journey of commitments<\/strong><\/p>\n<p>The Shea collection also reflects Maison L\u2019Occitane en Provence\u2019s long-standing commitment to women\u2019s economic empowerment and biodiversity preservation in West Africa. Since the 1980s, the Maison has worked hand in hand with women Shea producers and today partners with more than 6,000 women across multiple cooperatives.<\/p>\n<p>Made with 100% organic fair-trade Shea butter, the Karit\u00e9 Confort collection continues this commitment through the SH(E)ARE programme (Shea Action for Regenerative Ecosystems), a regenerative initiative designed to support biodiversity restoration in the forests where the shea trees grown naturally, strengthen local communities and help secure the future of shea ecosystems for generations to come.<\/p>\n<p><strong>An exclusive travel companion<\/strong><\/p>\n<p>Available only in global travel retail, the anniversary edition has been created for travellers seeking an exclusive keepsake that celebrates both the Maison\u2019s heritage and one of its most iconic creations. The 150ml format also makes it an ideal companion for frequent travellers looking to enjoy long-lasting hydration while on the move.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2.jpg\" class=\"alignnone size-full wp-image-87557 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87557\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/Exclusive-TR-Shea-hand-cream-2-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Melanie Laroche, Brand Director, L\u2019Occitane en Provence, Global Travel Retail, said: <em>&#8220;As Maison L\u2019Occitane en Provence celebrates 50 years of history, this Travel Retail Exclusive edition of our iconic Shea Hand Cream pays tribute to the roots, ingredients and human connections that have shaped the Maison since 1976. Travel retail offers a unique platform to share this story with travellers around the world through an exclusive creation inspired by the sensorial spirit and botanical richness of Haute-Provence.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate its 50th anniversary, Maison L\u2019Occitane en Provence unveils a new Travel Retail Exclusive Limited Edition of its iconic Shea Hand Cream in a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":87558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7085],"tags":[45,69,39,11399,17942,17943,92,216],"class_list":["post-87556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-skincare-and-haircare","tag-beauty","tag-duty-free","tag-dutyfree","tag-loccitane-en-provence","tag-loccitane-en-provence-duty-free","tag-loccitane-en-provence-shea-hand-cream","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87556"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87556\/revisions"}],"predecessor-version":[{"id":87570,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87556\/revisions\/87570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87558"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}