{"id":87620,"date":"2026-07-02T08:50:57","date_gmt":"2026-07-02T07:50:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87620"},"modified":"2026-07-02T08:50:57","modified_gmt":"2026-07-02T07:50:57","slug":"hennessy-unveils-spirit-of-travel-promotions-at-major-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hennessy-unveils-spirit-of-travel-promotions-at-major-airports\/","title":{"rendered":"Hennessy unveils Spirit of Travel promotions at major airports"},"content":{"rendered":"

Hennessy Cognac is rolling out a series of activations across travel retail in Paris, Hong Kong, Macau, Taiwan, Hainan, Singapore, Seoul and Dubai.<\/p>\n


\nIt has developed the campaign specifically for travel retail, to position Hennessy XO at the \u2018intersection of culture, craftsmanship and travel\u2019.<\/p>\n

The campaign\u2019s theme is \u2018Odyssey of Travel\u2019 and features destination-exclusive decanters that embody a \u2018distinct sense of place\u2019.<\/p>\n

This is further brought to life through \u2018immersive\u2019 retail environments inspired by the Hennessy XO silhouette and \u2018destination-specific\u2019 colours, textures and architectural references.<\/p>\n

Each decanter is accompanied by an embossed leather luggage tag. Travellers can also purchase a location-exclusive giftbox at each airport.<\/p>\n

The decanters are encased in a fully recyclable protective case made from 100% paper pulp.<\/p>\n

The campaign was unveiled at Paris Charles de Gaulle Airport Terminal 1\u2019s Les Caves Particuli\u00e8res, before extending across key travel retail destinations including Incheon Airport, Hong Kong West Kowloon MTR station, Taiwan, Hainan, Singapore, Seoul and Dubai.<\/p>\n

In Singapore Changi Airport, the activation features a spinning wheel for branded gifts.<\/p>\n

\"\"

Each airport will also feature high-visibility media placements for the Hennessy campaign across departure halls.<\/p>\n

The Hennessy Crystal Cocktails experience is described as a \u2018multi-sensory format that combines craftsmanship, surprise and discovery\u2019. The activation introduces travellers to Maison Hennessy\u2019s blends through tastings and experiential elements.<\/p>\n

At Hong Kong International Airport, the activation is elevated through a collaboration with The Quinary bar and its mixologist Anthony Lai, who has created a selection of exclusive Hennessy VSOP cocktails. These are served on tap to ensure consistency and quality.<\/p>\n

Cocktails include the VSOP Mojito and VSOP Earl Grey.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hennessy Cognac is rolling out a series of activations across travel retail in Paris, Hong Kong, Macau, Taiwan, Hainan, Singapore, Seoul and Dubai.<\/p>\n","protected":false},"author":4,"featured_media":87621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[79,69,39,4895,17963,17961,17962,1312,804,4936,216],"class_list":["post-87620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cognac","tag-duty-free","tag-dutyfree","tag-hennessy-cognac","tag-hennessy-crystal-cocktails","tag-hennessy-xo","tag-hennessy-xo-duty-free","tag-hong-kong-international-airport","tag-lvmh","tag-paris-charles-de-gaulle-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87620"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87620\/revisions"}],"predecessor-version":[{"id":87636,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87620\/revisions\/87636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87621"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}