{"id":87692,"date":"2026-07-17T10:24:58","date_gmt":"2026-07-17T09:24:58","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87692"},"modified":"2026-07-17T10:24:58","modified_gmt":"2026-07-17T09:24:58","slug":"kitkat-formula-1-rev-up-the-excitement-at-istanbul-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/kitkat-formula-1-rev-up-the-excitement-at-istanbul-airport\/","title":{"rendered":"KitKat & Formula 1\u00ae rev up the excitement at Istanbul Airport"},"content":{"rendered":"

Nestl\u00e9 International Travel Retail (NITR), in partnership with Gebr. Heinemann and Unifree Duty Free, has launched a KitKat & Formula 1\u00ae activation at Istanbul Airport, bringing the excitement of the global partnership to one of the world’s busiest international airports.<\/p>\n

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Officially opened with a ribbon-cutting ceremony on 3 July, attended by representatives from Nestl\u00e9 International Travel Retail, Nestl\u00e9 T\u00fcrkiye, Gebr. Heinemann and Unifree Duty Free, the activation will run through to September, offering travellers an engaging brand experience inspired by the iconic Formula 1\u00ae partnership.<\/p>\n

Located in a high-profile area of the airport, the activation combines interactive entertainment with product personalisation to encourage shopper engagement and drive conversion. At its heart is a Formula 1\u00ae racing simulator, inviting travellers to test their driving skills before enjoying a well-earned KitKat break.<\/p>\n

Alongside the simulator, visitors can personalise their purchases of the collectible KitKat Car Tin with a bespoke engraving service, creating a memorable souvenir or gift that adds a unique premium touch to the shopping experience.<\/p>\n

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Nestl\u00e9 International Travel Retail (NITR), in partnership with Gebr. Heinemann and Unifree Duty Free, has launched a KitKat & Formula 1\u00ae activation at Istanbul Airport, […]<\/p>\n","protected":false},"author":4,"featured_media":87695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,4351,6467,17972,8095,17971,216,8056],"class_list":["post-87692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-istanbul-airport","tag-kitkat-formula-1","tag-nestle-international-travel-retail","tag-nestle-turkiye","tag-travel-retail","tag-unifree-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87692"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87692\/revisions"}],"predecessor-version":[{"id":87892,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87692\/revisions\/87892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87695"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}