{"id":87908,"date":"2026-07-22T10:07:16","date_gmt":"2026-07-22T09:07:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87908"},"modified":"2026-07-22T10:07:16","modified_gmt":"2026-07-22T09:07:16","slug":"skrewball-peanut-butter-whiskey-debuts-in-duty-free-with-heinemann","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/skrewball-peanut-butter-whiskey-debuts-in-duty-free-with-heinemann\/","title":{"rendered":"Skrewball Peanut Butter Whiskey debuts in duty-free with Heinemann"},"content":{"rendered":"

Skrewball, the original Peanut Butter Flavoured Whiskey, is expanding its footprint in Global Travel Retail and launching in Europe this summer with Heinemann as the first customer to have the spirit on shelves.<\/p>\n

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Skrewball, the world\u2019s first super-premium peanut butter flavoured American whiskey is now expanding into Europe with leading retailer, Heinemann.<\/p>\n

The launch, which will see 1L bottles appearing on shelf from July, represents a strategic step in the brand\u2019s continued expansion, bringing its bold personality and award-winning taste to a new audience of international travellers, including those who don\u2019t generally shop the traditional whiskey category.<\/p>\n

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Skrewball continues to deliver exceptional growth across Pernod Ricard Global Travel Retail, with both the Americas and Pacific regions contributing to the brand’s continued momentum. Year-to-date, the brand has grown +94% versus last year, while rolling 12-month sales have increased by +95%, reflecting strong consumer demand and successful expansion across key travel retail channels.<\/p>\n

Born in 2018 from a bestselling cocktail served at Founder Steve Yeng\u2019s restaurant in Ocean Beach, California, the unexpected combination of sweet and savoury has proven to be a hit with whiskey lovers and cynics alike, due in no small part to an ingrained global sampling strategy. Try a shot, pour over ice, or mix it into a Skrewball Old Fashioned (New Fashioned), and the response will always be one of surprise and delight.<\/p>\n

Growing consumer demand for premium spirits with distinctive taste profiles has transformed flavoured whiskey from a niche innovation into a mainstream category. According to a Market.us report, the Global Flavoured Whisky Market is projected to reach USD 35.7 billion by 2034, rising from USD 19 billion in 2024, with a CAGR of 6.5% between 2025 and 2034. In 2024, Europe accounted for 45.8% of the global flavoured whiskey market, valued at USD 8.7 billion.<\/p>\n

Rae Gibson, Director, Power Brands and Emerging Categories, Pernod Ricard Global Travel Retail, said: \u201cSkrewball has such a unique brand story and a flavour profile that captures hearts the world over. It\u2019s fast approaching a presence in 30 markets (domestic and GTR) and has surpassed three million cases globally since launching eight years ago, which for a seed brand is amazing. We\u2019re thrilled to support its expansion into Europe travel retail and look forward to seeing the response from Heinemann Duty Free shoppers.\u201d<\/em><\/p>\n

Ruediger Stelkens, Director Commercial Global LTC from Gebr. Heinemann, added: \u201cAt Heinemann, we are always looking for products that bring fresh momentum to our assortment and create memorable discoveries for our customers. Skrewball is a distinctive brand with a strong personality and a flavour profile that clearly stands out in the whiskey category. As the first travel retailer in Europe to launch Skrewball, we are excited to introduce this innovative spirit to international travellers.\u201d<\/em><\/p>\n

Skrewball Peanut Butter Whiskey, 35% ABV, will be on sale in Heinemann Duty Free stores in Frankfurt, Istanbul, Antalya, Berlin, Copenhagen, Oslo and Munich airports at an RRP of \u20ac24.99<\/strong><\/p>\n

To learn more about Skrewball Peanut Butter Whiskey visit: https:\/\/www.skrewballwhiskey.com\/<\/a><\/p>\n

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Skrewball, the original Peanut Butter Flavoured Whiskey, is expanding its footprint in Global Travel Retail and launching in Europe this summer with Heinemann as the […]<\/p>\n","protected":false},"author":4,"featured_media":87909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,18022,169,1385,5009,18020,18021,216,118],"class_list":["post-87908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-flavoured-american-whiskey","tag-heinemann","tag-heinemann-duty-free","tag-pernod-ricard-global-travel-retail","tag-skrewball-peanut-butter-whiskey","tag-skrewball-peanut-butter-whiskey-duty-free","tag-travel-retail","tag-whiskey"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87908"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87908\/revisions"}],"predecessor-version":[{"id":87943,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87908\/revisions\/87943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87909"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}