{"id":87993,"date":"2026-07-29T11:08:36","date_gmt":"2026-07-29T10:08:36","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87993"},"modified":"2026-07-29T11:08:36","modified_gmt":"2026-07-29T10:08:36","slug":"danish-liquorice-brand-lakrids-by-bulow-makes-duty-free-debut-at-uk-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/danish-liquorice-brand-lakrids-by-bulow-makes-duty-free-debut-at-uk-airports\/","title":{"rendered":"Danish liquorice brand LAKRIDS BY B\u00dcLOW makes duty-free debut at UK airports"},"content":{"rendered":"

Danish confectionery brand LAKRIDS BY B\u00dcLOW has entered UK travel retail for the first time, securing a nationwide listing with Avolta in its World Duty Free stores across five UK airport locations, making its chocolate-coated liquorice range available to travellers across some of the UK\u2019s busiest international gateways.<\/p>\n


\nAvailable now, travellers will be able to purchase LAKRIDS BY BULOW\u2019s products at:
\n1. Heathrow Terminals 2, 3, 4 and 5
\n2. London Gatwick North and South Terminals
\n3. London Stansted
\n4. Manchester Terminal 2
\n5. Edinburgh Airport<\/p>\n

The launch marks an important step in LAKRIDS BY B\u00dcLOW\u2019s UK expansion, adding travel retail to its growing network of own-brand stores, premium retail partners, wholesale customers and direct-to-consumer channels. Travellers will be able to choose from four of LAKRIDS BY B\u00dcLOW’s bestselling flavours: A – The Original, B – Passion Fruit, C – Sour Strawberry and D – Salt & Caramel.<\/p>\n

Known for combining Danish liquorice with premium chocolate and carefully curated flavour combinations, LAKRIDS BY B\u00dcLOW has become one of Europe’s leading premium confectionery brands. Globally, the company reported 19% revenue growth in 2025, with international markets accounting for 76% of total sales.<\/p>\n

Since entering the UK market in 2021, the brand has established a strong UK footprint, with dedicated stores in Monmouth Street, Canary Wharf and Westfield London, alongside partnerships with Selfridges, Liberty London and John Lewis. With a further UK store set to open later this year, LAKRIDS BY B\u00dcLOW continues to expand its UK reach, while its wholesale and direct-to-consumer channels grow steadily.<\/p>\n

To celebrate the launch, LAKRIDS BY B\u00dcLOW will host in-store sampling across the World Duty Free estate throughout August, giving travellers the opportunity to discover the brand’s distinctive chocolate-coated liquorice before they fly.<\/strong><\/p>\n

\"\"

Fredrik Nilsson, CEO of LAKRIDS BY B\u00dcLOW says “Launching with Avolta in their UK World Duty Free stores marks an important milestone for LAKRIDS BY B\u00dcLOW. We have built strong momentum in the UK across our own stores, retail partners, e-commerce and wholesale, and travel retail allows us to connect with consumers in a new and highly relevant environment. Airports provide an exciting opportunity to showcase the brand to shoppers seeking premium gifting and indulgent confectionery. Many British consumers are already familiar with LAKRIDS BY B\u00dcLOW from their journeys through Copenhagen and other European airports, and this launch enables us to build on that momentum while supporting our mission to make the world love liquorice.”<\/em><\/p>\n

The Avolta partnership gives LAKRIDS BY B\u00dcLOW visibility across some of the UK\u2019s busiest travel hubs, creating new opportunities to engage existing customers and introduce the brand to new international audiences as it continues its ambition to become the world\u2019s leading premium liquorice confectionery brand.<\/p>\n

\"\"

Danish confectionery brand LAKRIDS BY B\u00dcLOW has entered UK travel retail for the first time, securing a nationwide listing with Avolta in its World Duty […]<\/p>\n","protected":false},"author":4,"featured_media":87995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[13486,18058,120,18057,18059,69,39,11395,18056,216,273],"class_list":["post-87993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-avolta","tag-chocolate-coated-liquorice","tag-confectionery","tag-danish-confectionery","tag-danish-liquorice","tag-duty-free","tag-dutyfree","tag-lakrids-by-bulow","tag-premium-liquorice","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87993"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87993\/revisions"}],"predecessor-version":[{"id":88011,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87993\/revisions\/88011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87995"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}