{"id":88015,"date":"2026-07-29T12:32:01","date_gmt":"2026-07-29T11:32:01","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88015"},"modified":"2026-07-29T12:32:01","modified_gmt":"2026-07-29T11:32:01","slug":"jean-paul-gaultier-debuts-la-favorite-first-female-scent-for-a-decade","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jean-paul-gaultier-debuts-la-favorite-first-female-scent-for-a-decade\/","title":{"rendered":"Jean Paul Gaultier debuts La Favorite, first female scent for a decade"},"content":{"rendered":"

Jean Paul Gaultier is gearing up to launch a fragrance collection, with the perfume La Favorite.<\/p>\n

<\/p>\n

It comes as the fashion house enters a new creative era under Dutch designer Duran Lantink, whose ginormous couture gowns with drain-pipe protrusions paraded in Paris earlier this month referenced Marie Antoinette, who perfected the art of taking up space with voluminous gowns and oversized hats.<\/p>\n

The wink back to the French royal court of yesteryear seems to sync up with the fragrance\u2019s name, since \u201cla favorite,\u201d French for \u201cthe favorite,\u201d referred to the king\u2019s official mistress.<\/p>\n

The fragrance also takes cues from Gaultier\u2019s cinematic culture, since the founding designer costumed multiple films, including \u201cThe Fifth Element,\u201d \u201cCity of Lost Children\u201d and \u201cThe Cook, the Thief, His Wife & Her Lover,\u201d as well as cultivated friendships with actresses such as Catherine Deneuve.<\/p>\n

\"\"

From the get-go, Jean Paul Gaultier empowered women with strong tailoring, visible corsetry, sailor stripes and other signposts of Parisian chic. But it\u2019s been 10 years since the Puig-owned house launched a major new feminine fragrance, the last one being Scandal.<\/p>\n

\u201cGaultier is a jewel of the French patrimony in couture, in fashion and in fragrances. It\u2019s a duty to treat that brand in a specific way \u2014 not rushing, being too commercial,\u201d<\/em> said Fr\u00e9d\u00e9ric Appaire, vice president for Jean Paul Gaultier Beauty at Puig.<\/p>\n

The beauty group integrated Gaultier fragrances into its brand portfolio in 2016, and since then multiplied its sales by five times. Gaultier has been one of the Spanish company\u2019s fastest-growing labels recently. Last year, it ranked ninth among perfume brands globally.<\/p>\n

Gaultier historically has been highly successful with masculine fragrances. Le Male, launched in 1995, has been having a resurgence, especially since 2024. That renaissance is due in large part to work the Gaultier team has done to highlight the brand\u2019s creative codes, story and patrimony. They have connected with creators who played with those while developing content.<\/p>\n

\u201cIt has been exploding,\u201d<\/em> Appaire said of Le Male. \u201cWe had so many people rediscovering the brand.\u201d<\/em><\/p>\n

Gaultier has been celebrating individuality since 1976, and that is striking a chord, not least today. The beauty brand has a community of 10 million people on all platforms combined.<\/p>\n

When Le Male\u2019s franchise was reworked and Le Male Elixir introduced in 2023, \u201cthe resonance was absolutely incredible,\u201d<\/em> Appaire said. That was thanks to the digital community. Teenagers were lining up in stores \u2014 especially in travel retail \u2014 to buy the scent.<\/strong><\/p>\n

\u201cAll that based on a fragrance and a universe from 30 years ago,\u201d<\/em> he said. \u201cLe Male went back to the top three worldwide. When you have such a phenomenon on the men\u2019s side, you need to have a women\u2019s scent at that level.\u201d<\/em><\/p>\n

That\u2019s where La Favorite comes in, expressing Gaultier\u2019s universe, inspiration and codes.<\/p>\n

\u201cBeing the one everyone adores and being, of course, the favorite of all people, the crowd around her,\u201d<\/em> was the starting point for La Favorite, according to Appaire.<\/p>\n

The fragrance is expected to have a core audience skewing somewhat younger than Gaultier\u2019s other women\u2019s scents, which include Gaultier Divine and La Belle, alongside Scandal.<\/p>\n

La Favorite\u2019s advertising embodies all things Gaultier, with bold femininity and a touch of humor anchored in a surreal Paris. Model Ella McCutcheon, who has walked Gaultier runway shows, is the face of the new scent. \u201cShe has strong character,\u201d<\/em> Appaire said.<\/p>\n

In the campaign spots, McCutcheon is surrounded by cherry-picked friends of the house, including Gigi Goode and Lyas. \u201cIt\u2019s recreating that community spirit and not just having faces,\u201d<\/em> Appaire said. The talents have individual perspectives.<\/p>\n

As La Favorite channels everyone\u2019s favorite person, so she stands as an effigy, proud in a black strapless gown and chic sunglasses, atop a podium \u2014 literally \u2014 in the fragrance bottle. It\u2019s a nod to Gaultier\u2019s Fragile fragrance bottle, dating from 1999.<\/p>\n

\"\"

The La Favorite fragrance was created by Givaudan\u2019s Am\u00e9lie Jacquin and Quentin Bisch. The scent centers on a clash between a very floral note and an enveloping rich one. There\u2019s a Queen of the Night, with jasmine sambac absolute and rose essence; a benzoin duo with ylang-ylang and Virginia cedar, and tonka beans with vanilla bean and white musk notes.<\/p>\n

La Favorite\u2019s global launch will begin in early August, starting in Europe.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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