{"id":88223,"date":"2026-08-11T14:47:12","date_gmt":"2026-08-11T13:47:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88223"},"modified":"2026-08-11T14:47:12","modified_gmt":"2026-08-11T13:47:12","slug":"redefine-your-beauty-promotion-returns-exclusively-to-heathrow","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/redefine-your-beauty-promotion-returns-exclusively-to-heathrow\/","title":{"rendered":"‘Redefine Your Beauty’ promotion returns exclusively to Heathrow"},"content":{"rendered":"

Heathrow, in partnership with Avolta, has launched the return of its\u202fRedefine Your Beauty\u202fcampaign, bringing together some of the world\u2019s leading beauty brands for an immersive beauty and wellness focused retail experience across all four terminals.<\/p>\n

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Running from\u202f5 August until 5 October, the campaign sees Heathrow once again partner with\u202fAvolta to offer passengers immersive beauty experiences at its World Duty Free\u202fstores, exclusive travel retail offers and premium gifts with purchase.<\/p>\n

For 2026, Redefine Your Beauty will showcase a new campaign, creative look and feel across the airport and in stores, and will include bespoke beauty branded focus sites where customers can purchase and discover more of their brand favourites.<\/p>\n

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From skincare consultations and express beauty treatments, to fragrance discoveries and interactive brand activations, passengers will also have the opportunity to claim 10% off when spending \u00a350 or more on beauty products using vouchers available in store and digitally. Alongside these experiences, the campaign will highlight the strong value available across World Duty Free, combining exclusive travel retail offers, promotional savings and gifts with purchase across a broad selection of leading beauty brands.<\/p>\n

Following its debut last year,\u202fthe campaign demonstrates Heathrow as a leading destination for beauty shopping while showcasing the impressive breadth of brands available through World Duty Free, including passenger favourites Nuxe, Acqua di Parma and L\u2019Occitane.<\/p>\n

One of this year\u2019s highlights is the launch of renowned skincare brand\u202fDr Barbara Sturm\u202fat Heathrow, which will be available in World Duty Free stores, and will give passengers the opportunity to discover the brand\u2019s science-led skincare range alongside exclusive samples and gifts with qualifying purchases.<\/p>\n

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Passengers can also experience premium French skincare brand\u202fCaudalie, where they can explore their latest products and take part in immersive experiences. This includes a spin-to-win game, with the chance to win exclusive discounts and miniature beauty gifts.<\/p>\n

Throughout the campaign, passengers visiting Terminal 5\u2019s Personal Shopper Lounge are invited to enjoy a range of complimentary beauty experiences. Highlights include\u202fElemis\u2019 \u201cGlow Before You Go\u201d\u202fLED mask treatment to refresh and boost skin radiance before travelling, Elemis\u202f\u201cActivate Flight Mode\u201d\u202ffacial treatments designed to replenish tired skin ahead of a journey, and\u202fSisley\u2019s\u202fexpress eye, hand and make-up treatments created to combat the effects of travel. Travellers visiting later in the campaign can also experience\u202fAugustinus Bader\u2019s \u201cVelvet Hands Treatment\u201d, offering a moment of relaxation before take-off.<\/p>\n

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The campaign reflects Heathrow\u2019s long-term ambition for future expansion, which would create more opportunities for premium retail and experiential spaces, delivering an even better experience for passengers.<\/p>\n

Nancy Stewart, Head of Duty Free, Luxury, Fashion and Shopping Services at Heathrow, comments: \u201cFollowing the success of its debut last year, we are delighted to bring Redefine Your Beauty back to Heathrow this summer. This campaign demonstrates how we continue to evolve our retail experience, working closely with Avolta to bring together world-leading beauty brands, exclusive travel retail offers and immersive experiences that add value for our passengers and help make every journey better.\u201d<\/em><\/p>\n

Eve Fifer, Avolta\u2019s Commercial Director in the UK said: \u201cRedefine Your Beauty is about giving travellers more reasons to discover and engage with beauty while they are at the airport. By working closely with Heathrow and our brand partners, we can bring together new launches, exclusive products and personalised services in a way that adds something to the journey, rather than simply creating another shopping opportunity. Following the strong response last year, we are pleased to build on the campaign across our World Duty Free stores this summer.\u201d<\/em><\/p>\n

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Heathrow, in partnership with Avolta, has launched the return of its\u202fRedefine Your Beauty\u202fcampaign, bringing together some of the world\u2019s leading beauty brands for an immersive […]<\/p>\n","protected":false},"author":4,"featured_media":88228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,7082,2597,535,7083,1,477,7084,7085],"tags":[1635,497,377,13486,45,44,69,39,56,18114,1173,5418,18113,43,216,273],"class_list":["post-88223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-acqua-di-parma","tag-airport-duty-free","tag-airport-shopping","tag-avolta","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-fragrance","tag-heathrow-redefine-your-beauty","tag-loccitane","tag-london-heathrow-airport","tag-nuxe","tag-perfume","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=88223"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88223\/revisions"}],"predecessor-version":[{"id":88269,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88223\/revisions\/88269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/88228"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=88223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=88223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=88223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}