{"id":88284,"date":"2026-08-12T14:28:34","date_gmt":"2026-08-12T13:28:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88284"},"modified":"2026-08-12T14:29:15","modified_gmt":"2026-08-12T13:29:15","slug":"toblerone-ultimate-gift-airport-auctions-raise-55000-for-charities","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/toblerone-ultimate-gift-airport-auctions-raise-55000-for-charities\/","title":{"rendered":"TOBLERONE ‘Ultimate Gift’ airport auctions raise $55,000 for charities"},"content":{"rendered":"

A global Toblerone campaign, The Ultimate Gift, has successfully concluded its charity auctions. Across nine airport locations, the campaign raised a combined USD 55,251 for local organizations, while simultaneously delivering growth for brand, category and channel.<\/p>\n

Throughout July, travellers could bid on nine rare Toblerone Crystal Bars crafted by Swarovski, with every winning bid supporting a charity selected by the host airport. Across all locations, the auctions transformed an exclusive collector’s piece into direct support for local communities.<\/p>\n

The Toblerone Crystal Bars were showcased in Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich. The nine beneficiary charities support causes including education, healthcare, and services for children and families. More info on the charities here.<\/p>\n

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The Traveller Journey<\/strong><\/p>\n

The Ultimate Gift campaign was built around the full traveller journey. It began with regional creators sharing the Toblerone Crystal Bars’ journey from the Crystal Dome at Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens, Austria, to their designated airports. Travelers then encountered the story in store through Crystal Bar displays and charity auctions, while the limited-edition Toblerone gift pack carried the narrative through to the gifting moment across the global travel retail industry. By connecting these touchpoints, Mondel\u0113z WTR created more opportunities for travellers to engage with Toblerone while building value for its retail partners.<\/p>\n

Reach and Results<\/strong><\/p>\n

Beyond the airport, Mondel\u0113z WTR amplified The Ultimate Gift campaign through paid media, social content and creator activity. The campaign has garnered more than 1,000 media clippings worldwide and continues to deliver consistent sales growth across activations.<\/p>\n

Together, these results demonstrate Mondel\u0113z WTR’s Destination: Value strategy in action. Social media and creator content built interest and consideration before travel, while the Toblerone Crystal Bar’s emotional appeal and in-store storytelling gave more shoppers a reason to engage with the category, helping to drive penetration and deliver volume and value growth.<\/p>\n

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Unprecedented Scale & Partnerships<\/strong><\/p>\n

The Ultimate Gift is exceptional in both scale and strategic media model, a travel retail exclusive unprecedented in the channel. Nine simultaneous charity auctions generated global media reach that amplified the participating charities, airports, and every location where the activation or the channel-exclusive limited-edition Toblerone Ultimate Gift Box was available. With over 170 activation spaces spanning all continents, the campaign represents a level of coordination, storytelling and impact not seen before in travel retail.<\/p>\n

This ambitious undertaking was made possible by the commitment of retail and airport partners: Avolta, Dubai Duty Free, FNA Group International, Frankfurt Airport Retail (Fraport\u2013Gebr. Heinemann), GMR Delhi Duty Free and Qatar Duty Free. Lagard\u00e8re Travel Retail and Extime Paris Duty Free also brought the campaign to Paris, where the tenth and final Toblerone Crystal Bar crafted by Swarovski was displayed. Across each location, partners gave the Crystal Bars strong visibility and connected travellers with the campaign, embracing the vision that a single activation can drive growth far beyond a single location.<\/p>\n

The Campaign Lives On<\/strong><\/p>\n

Although the auctions have now closed, The Ultimate Gift campaign continues through peak travel season. The limited-edition Toblerone Ultimate Gift Box, adorned with Swarovski Crystals, remains available exclusively in travel retail at airports worldwide. A unique Toblerone crystal luggage tag further elevates transaction value, creating the ultimate luxury gifting moment \u2014 one that lasts well beyond the trip itself.<\/p>\n

Joost Rosmuller, Vice President and Managing Director, Mondel\u0113z World Travel Retail, said: “The Ultimate Gift proved something we’ve long believed: when you turn airports into stages for experiences that exist nowhere else, everyone wins \u2014 brands, retailers, travellers, and communities. Across nine of the world’s most iconic airports, our partners did more than host a campaign, they embraced a shared ambition to make travel retail a destination in its own right. The result was meaningful charitable impact, category growth and over a thousand stories told around the world. Destination: Value is no longer a theory, it is a proven model, and we are just getting started.”<\/p>\n","protected":false},"excerpt":{"rendered":"

A global Toblerone campaign, The Ultimate Gift, has successfully concluded its charity auctions. Across nine airport locations, the campaign raised a combined USD 55,251 for […]<\/p>\n","protected":false},"author":3,"featured_media":88285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1476,1,477],"tags":[13486,119,149,12239,1361,169,4249,236,979,18127,273],"class_list":["post-88284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-hunter-business","category-latest-news","category-latest-promotions-in-duty-free","tag-avolta","tag-chocolate","tag-dubai-duty-free","tag-extime-duty-free","tag-fraport","tag-heinemann","tag-lagardere","tag-qatar-duty-free","tag-toblerone","tag-ultimate-gift","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=88284"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88284\/revisions"}],"predecessor-version":[{"id":88288,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88284\/revisions\/88288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/88285"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=88284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=88284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=88284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}