{"id":88626,"date":"2026-09-10T08:56:35","date_gmt":"2026-09-10T07:56:35","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88626"},"modified":"2026-09-10T08:56:35","modified_gmt":"2026-09-10T07:56:35","slug":"joseph-ribkoffs-she-icons-set-sights-on-airport-shopping","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/joseph-ribkoffs-she-icons-set-sights-on-airport-shopping\/","title":{"rendered":"Joseph Ribkoff’s ‘She Icons’ set sights on airport shopping"},"content":{"rendered":"

Canadian womenswear brand Joseph Ribkoff will return to the TFWA World Exhibition this September, showcasing a significant evolution of the brand as it continues to build its profile in global travel retail. The company will present this new chapter to existing and prospective partners in Cannes, while exploring opportunities to further develop its presence in the channel.<\/p>\n

At the heart of Joseph Ribkoff\u2019s renewed creative vision is She Icons, starring internationally renowned actress, entrepreneur and style icon Elizabeth Hurley. The campaign celebrates women who embrace every new chapter without losing their authenticity, with Elizabeth Hurley\u2019s confidence, authenticity and effortless sophistication reflecting the spirit of today\u2019s Joseph Ribkoff woman.<\/p>\n

Guided by the brand\u2019s new philosophy, Elegance in Motion, She Icons introduces a modern expression of Joseph Ribkoff as the company looks to deepen its connection with existing customers and reach new audiences around the world.<\/p>\n

Building on the momentum of its renewed global brand vision, Joseph Ribkoff introduces Edit 57, a new contemporary line named in honour of Joseph Ribkoff\u2019s founding year. Created as a platform for creative expression, Edit 57 introduces seasonal capsule collections featuring fresh silhouettes, styling and ideas while remaining unmistakably Joseph Ribkoff.<\/p>\n

Its debut limited-edition Icons Capsule extends the story of She Icons, translating its celebration of confident, original women into product. The collection comprises 28 styles curated into nine complete looks, bringing together modern tailoring, elevated separates and versatile statement dressing, with pieces designed to transition effortlessly from day to evening.<\/p>\n

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Commenting on the company\u2019s return to Cannes, Joseph Ribkoff\u2019s President & CEO, Stephen Belfer, said: \u201cThis is an incredibly exciting moment for Joseph Ribkoff. We are building on nearly seven decades of design expertise while evolving the brand for its next chapter. Our renewed brand vision, She Icons with Elizabeth Hurley and the introduction of Edit 57 reflect our ambition to deepen our connection with existing customers while introducing Joseph Ribkoff to a new generation of women around the world.<\/em><\/p>\n

\u201cCannes gives us an important opportunity to share that evolution with the global travel retail industry and demonstrate our ambitions for the channel as we continue to raise the profile of Joseph Ribkoff globally.\u201d<\/em><\/p>\n

Joseph Ribkoff\u2019s VP Global Sales and Business Development, Nadine Clour, added: \u201cWe are returning to Cannes with significant newness to share and growing ambitions for travel retail. Our experience in the channel to date has given us confidence in the opportunities it can offer Joseph Ribkoff, and our focus now is on building the right partnerships and identifying locations where we can create a strong brand experience for travellers.<\/em><\/p>\n

\u201cTFWA World Exhibition is an invaluable opportunity to meet with existing and prospective partners and explore the next stage of our travel retail growth.\u201d<\/em><\/p>\n

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Canadian womenswear brand Joseph Ribkoff will return to the TFWA World Exhibition this September, showcasing a significant evolution of the brand as it continues to […]<\/p>\n","protected":false},"author":4,"featured_media":88634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477],"tags":[65,69,39,18196,46,18193,18194,18195,216],"class_list":["post-88626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","tag-accessories","tag-duty-free","tag-dutyfree","tag-elizabeth-hurley","tag-fashion","tag-joseph-ribkoff","tag-joseph-ribkoff-duty-free","tag-joseph-ribkoff-woman","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=88626"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88626\/revisions"}],"predecessor-version":[{"id":88662,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88626\/revisions\/88662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/88634"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=88626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=88626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=88626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}