{"id":88639,"date":"2026-09-10T08:49:00","date_gmt":"2026-09-10T07:49:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88639"},"modified":"2026-09-10T08:49:00","modified_gmt":"2026-09-10T07:49:00","slug":"heinemann-opens-new-look-island-duty-free-at-keflavik-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/heinemann-opens-new-look-island-duty-free-at-keflavik-airport\/","title":{"rendered":"HEINEMANN opens new look \u00cdSLAND Duty Free at Keflav\u00edk Airport"},"content":{"rendered":"

Gebr. Heinemann has officially opened together with airport operator Isavia the newly renovated \u00cdSLAND Duty Free shops at Keflav\u00edk Airport.<\/p>\n

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The opening marks the completion of a comprehensive redesign that began after the change of operator in spring 2025. For Gebr. Heinemann, a German family business founded in Hamburg and a global expert in Travel Retail, the project represents a clear commitment to Iceland: to bring international retail expertise to the market while respecting the country, its people, its distinctive culture and the specific expectations of travelers arriving in and departing from Keflav\u00edk.<\/p>\n

Max Heinemann, Co-CEO of Gebr. Heinemann, says: \u201cWith \u00cdSLAND Duty Free, we are opening a new chapter for travel retail at Keflav\u00edk Airport. We are grateful for Isavia\u2019s trust and proud to bring our international Travel Retail expertise to Iceland with deep respect for the country, its people and its brands.\u201d<\/em><\/p>\n

The result is a shopping experience designed specifically for Iceland rather than a generic international airport concept. Inspired by the country\u2019s landscapes, from geothermal lagoons and flowing water to lava fields and newly formed terrain, the shops combine intuitive orientation, modern services, digital tools and a strong sense of place.<\/p>\n

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Three shops with a clear customer journey<\/strong><\/p>\n

Gebr. Heinemann operates three retail spaces at Keflav\u00edk Airport: a departure shop of approximately 1,600 m\u00b2, an arrival shop of approximately 2,000 m\u00b2 and a gate shop. Across the locations, the offer covers the core duty-free categories of tobacco, confectionery, beauty, spirits, fashion, accessories, gifting and convenience products.<\/p>\n

In departures, an open shopfront and multi-directional access support easy orientation through the main categories. At the heart of the store, a dedicated regional area developed together with Icelandic firm Basalt Architects, one of Iceland\u2019s most renowned design studios, showcases Icelandic products in a setting rooted in local identity. The design includes a milky blue floor reminiscent of the Blue Lagoon, a ceiling installation evoking geothermal steam, distinctive materials and 3D-printed sculptural elements.<\/p>\n

The arrivals shop is designed for speed, clarity and convenience, with strong allowance communication, generous routes towards baggage claim and a broad assortment led by liquor alongside beauty, confectionery, tobacco, gifting accessories and travel essentials. A regional fixture welcomes arriving travelers with local products, while a selfie point by Icelandic mural and street artist Juan Arctic reinforces the sense of arrival in Iceland.<\/p>\n

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Across the shops, self-checkout options, digital shelf labels, Click & Collect, Reserve & Collect, webshop integration, a loyalty programme, interactive product discovery tools and digital price and quota guidance support a seamless shopping experience. Depending on the season and peak times, between 120 and 160 employees work across the shop floor, logistics, and back-office functions.<\/p>\n

Berglind Sn\u00e6land, Director Commercial at Isavia, says: \u201cWe are pleased to see the ideas from the tender process now brought to life. The new shops offer travelers a much-improved experience, with better orientation, a stronger selection and an authentic sense of Iceland from arrival to departure.\u201d<\/em><\/p>\n

Local brands with visibility, international brands with relevance<\/strong><\/p>\n

At least 30 percent of the brands offered across the stores are Icelandic, and more than 370 m\u00b2 of retail space is dedicated to Icelandic products, regional storytelling and local brand experiences. Four fully personalized Icelandic brand environments give local producers dedicated space to present their stories, connect with international travelers and strengthen the visibility of Icelandic innovation, craftsmanship and entrepreneurship.<\/p>\n

At the same time, \u00cdSLAND Duty Free brings leading international brands to Iceland and introduces selected international names to the Icelandic market. The ambition is not to replace local brands, but to create a balanced offer: globally relevant for travelers, commercially compelling for the airport and visibly rooted in Iceland.<\/p>\n

Jens Wolf, Director Sales Nordics at Gebr. Heinemann, says: \u201cOur focus was to create an offer that is both clearly rooted in Iceland and relevant for international travelers. The result is a balanced retail concept that gives Icelandic producers strong visibility while adding selected global brands and services.\u201d<\/em><\/p>\n

To mark the opening, \u00cdSLAND Duty Free presents exclusive travel retail e<\/em>ditions and promotions, including a limited \u201cH\u00e6 from Iceland\u201d Toblerone and a dedicated Blue Lagoon Skin Science Grand Opening offer available exclusively at \u00cdSLAND Duty Free.<\/p>\n

Sustainability by design<\/strong><\/p>\n

Sustainability was integrated into the concept from the beginning. The regional fixtures are produced using 3D robotics from Nagami and made from recycled plastic, partly from the ocean. The stores also use recycled materials such as Omexco MINERALS wall coverings made from recycled paper and fine mica. Energy-efficient LED lighting, digital shelf labels, the elimination of single-use plastic bags and a Dopper water station offering free refills with fresh tap water in cooperation with Isavia support more circular day-to-day operations.<\/p>\n

Sveinbj\u00f6rn Indri\u00f0ason, CEO of Isavia, says: \u201cAt Keflav\u00edk Airport we connect the world through Iceland, and the experience we offer here matters. A strong duty-free offering plays an important role in the airport’s competitiveness. With Heinemann\u2019s industry knowledge and expertise, we look forward to further enhancing the customer journey for travelers while creating value for Icelandic brands and the country as a whole.\u201d<\/em><\/p>\n

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Gebr. Heinemann has officially opened together with airport operator Isavia the newly renovated \u00cdSLAND Duty Free shops at Keflav\u00edk Airport.<\/p>\n","protected":false},"author":4,"featured_media":88646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,2597,535,1,477],"tags":[497,377,69,39,4351,18197,18198,216],"class_list":["post-88639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-airport-duty-free","tag-airport-shopping","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-island-duty-free","tag-keflavik-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=88639"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88639\/revisions"}],"predecessor-version":[{"id":88658,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88639\/revisions\/88658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/88646"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=88639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=88639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=88639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}