{"id":88691,"date":"2026-09-15T12:41:54","date_gmt":"2026-09-15T11:41:54","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=88691"},"modified":"2026-09-15T12:41:54","modified_gmt":"2026-09-15T11:41:54","slug":"kerastase-opens-house-of-gloss-to-bring-glamour-to-travellers-in-brazil","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/kerastase-opens-house-of-gloss-to-bring-glamour-to-travellers-in-brazil\/","title":{"rendered":"K\u00e9rastase opens ‘House of Gloss’ to bring glamour to travellers in Brazil"},"content":{"rendered":"

Step into the House of Gloss and discover how L\u2019Or\u00e9al Travel Retail is re-enchanting the traveller\u2019s journey into unforgettable moments.<\/p>\n

<\/p>\n

Through a partnership with Avolta Brazil, K\u00e9rastase brings an unprecedented offline & online activation to S\u00e3o Paulo and Rio Gale\u00e3o airports, immersing travelers in retailtainment. Through a partnership with Avolta Brazil, K\u00e9rastase brings an unprecedented offline & online activation to S\u00e3o Paulo and Rio Gale\u00e3o airports, immersing travellers in retailtainment.<\/strong><\/p>\n

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A Seamless Augmented Journey<\/strong><\/p>\n

Through alliances with Meta, Uber, LATAM Airlines, and Avolta, targeted campaigns direct travellers to airports. A digital booking platform allows guests to reserve expert diagnostics in advance, unlocking perks for Avolta Club Members. Meanwhile, Brazilian beauty influencers Franciny Ehlke, Carol Costa, and Duda Zanini spark nationwide anticipation, reaching over 20M followers.<\/p>\n

\u201cWe have curated a seamless, personalized journey, from pre-trip and in-flight to the airport. Through pioneering data-sharing with Avolta, we are unlocking deep consumer insights and seamlessly blending educational rigor with high-impact engagement.\u201d<\/em>\u00a0Antoine Diwan, General Manager – Travel Retail Americas<\/p>\n

The physical experience unfolds at the interactive Gloss Bar, where travellers discover their scalp’s needs. Guided by Hair Care Advisors, guests receive a K-Scan Diagnosis and a tailored ritual to relieve travel fatigue.<\/p>\n

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\u201cOur goal is to merge professional expertise with tailor-made experiences. By bringing expert scalp diagnostics directly to travelers, we make professional hair care an engaging part of their journey.\u201d<\/em>\u00a0Anna Binda, Brand Acceleration Director PPD – L’Or\u00e9al Travel Retail Western and Emerging<\/p>\n

Transforming the Traveller Experience<\/strong><\/p>\n

Travellers can spin a glossy gumball machine for exclusive gifts, while K-Scan routine buyers enjoy a complimentary “Blowout on the Go”.<\/p>\n

The journey continues at the Glazed Caf\u00e9, blending Parisian chic with Brazilian warmth through a signature Paulista Caf\u00e9 and Madeleines. Guests share feedback via QR Code and take K\u00e9rastase canned coffee on their way.<\/p>\n

Finalizing the journey, an augmented reality space invites travellers to engage with K\u00e9rastase, revealing the next glossy destination.<\/p>\n

Travellers engage with gumball experience and augmented reality screen. Promoters provide expert styling after purchasing their recommended routine.<\/p>\n

A Glossy Future for Professional Haircare<\/strong><\/p>\n

Through this 360\u00b0 airport takeover, K\u00e9rastase demonstrates how brand excellence elevates travel retail, reinforcing L\u2019Or\u00e9al’s legacy as the trailblazer of experience-first beauty journeys.<\/p>\n

“At L’Or\u00e9al Travel Retail, we are pushing the boundaries of beauty by transforming traveller’s journey into an immersive experience. Brazil has an incredible passion for hair and a deep love for K\u00e9rastase; with the ‘House of Gloss’, we honour this connection by bringing an unprecedented O+O experience to Brazilian airports. It embodies our vision of retailtainment, merging cutting-edge technology with professional luxury to celebrate local beauty culture.” <\/em>Catia Martins, Managing Director – L’Or\u00e9al Travel Retail Western and Emerging<\/p>\n

\u201cIt is an honour to partner with L\u2019Or\u00e9al on such an important initiative. We believe that delivering exceptional customer experience with K\u00e9rastase, the leading brand in hair care category, is at the core of our mission. The combination of outstanding sales performance and best-in-class passenger satisfaction reflects a true partnership between our two companies.\u201d <\/em>Gustavo Fagundes, CEO Avolta Brazil<\/p>\n

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Step into the House of Gloss and discover how L\u2019Or\u00e9al Travel Retail is re-enchanting the traveller\u2019s journey into unforgettable moments.<\/p>\n","protected":false},"author":4,"featured_media":88692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7085],"tags":[18262,69,39,59,1995,12488,12489,1903,18263,232,216],"class_list":["post-88691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-skincare-and-haircare","tag-avolta-brazil","tag-duty-free","tag-dutyfree","tag-haircare","tag-kerastase","tag-kerastase-duty-free","tag-kerastase-haircare","tag-loreal-travel-retail","tag-rio-galeao-airport","tag-sao-paulo-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=88691"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88691\/revisions"}],"predecessor-version":[{"id":88704,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/88691\/revisions\/88704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/88692"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=88691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=88691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=88691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}