{"id":89167,"date":"2026-10-15T09:00:46","date_gmt":"2026-10-15T08:00:46","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=89167"},"modified":"2026-10-15T09:00:46","modified_gmt":"2026-10-15T08:00:46","slug":"bowmore-celebrates-diwali-with-duty-free-exclusive-kalamkari-edition","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bowmore-celebrates-diwali-with-duty-free-exclusive-kalamkari-edition\/","title":{"rendered":"BOWMORE celebrates Diwali with duty-free exclusive Kalamkari edition"},"content":{"rendered":"

New special-edition 14-Year-Old gift pack brings together Bowmore’s heritage and Indian craftsmanship for the festive gifting season.<\/p>\n


\nBowmore, Islay\u2019s oldest licensed distillery, is celebrating the festive season in global travel retail with the launch of a striking new Kalamkari-inspired gift pack for its Bowmore 14-Year-Old single malt, bringing together the centuries-old artistry of India with the whisky maker’s rich heritage.<\/p>\n

At the centre of the design is Kalamkari, a traditional Indian art form, renowned for its intricate hand-drawn or block-printed designs. The name derives from kalam, meaning pen, and kari, meaning craftsmanship or work. For Bowmore, this art form provides a natural point of connection with its own approach to whisky-making \u2013 two traditions shaped by time and the human hand.<\/p>\n

Islay heritage meets Indian artistry<\/strong><\/p>\n

Designed with premium gifting in mind, the 360-degree collectible packaging includes intricate illustrations, layered textures and shimmering gold detailing across the pack.<\/p>\n

The design includes a Kalamkari peacock, chosen as a symbol of celebration, protection and good fortune; Bowmore\u2019s signature sea dragon reimagined in Kalamkari style; and illustrations of the distillery and the iconic No.1 Vaults, one of the world\u2019s oldest Scotch maturation warehouses, alongside fruits and spices to reflect the character of the whisky inside.<\/p>\n

Bowmore 14-Year-Old (43% ABV) made its debut in 2024, as part of the Bowmore Appellations travel retail exclusive series, which marked an innovative collaboration with some of the world\u2019s finest wine-producing regions. Matured in American Oak ex-Bourbon casks, and finished in the finest, hand-selected Bordeaux barriques, the resulting character is vibrant with smoke and orchard fruit aromas, enlivened by the berry sweetness of a finish in Bordeaux casks.<\/p>\n

\"\"

Bringing the story to life in travel retail<\/strong><\/p>\n

The Kalamkari story will be brought to life through travel retail activations across the festive season. Key locations include Delhi Duty Free, where a dedicated high-profile promotion (HPP) will run throughout October and November, timed to coincide with Diwali.<\/p>\n

London Heathrow and Bengaluru will unveil immersive activations focused on gifting, discovery and flavour. A curated chocolate-pairing experience will give travellers the opportunity to explore the exceptional character of Bowmore expressions, alongside a specially curated chocolate box GWP (Gift With Purchase) to take away.<\/p>\n

Vanessa Widmann, managing director, Global Travel Retail (GTR), Middle East and Africa at Suntory Global Spirits, comments: \u201cDiwali is an important time of celebration, connection and gifting for millions of people around the world. We are delighted to collaborate with our travel retail partners on this special-edition that celebrates the artistry of Kalamkari and offers travellers a distinctive gift for the festive season.\u201d<\/em><\/p>\n

The Bowmore 14-Year-Old Kalamkari-inspired festive presentation is available now in select duty free locations while stocks last.<\/p>\n","protected":false},"excerpt":{"rendered":"

New special-edition 14-Year-Old gift pack brings together Bowmore’s heritage and Indian craftsmanship for the festive gifting season.<\/p>\n","protected":false},"author":4,"featured_media":89169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[18376,18377,2763,420,69,39,5418,612,14503,216,103],"class_list":["post-89167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bowmore-14-year-old","tag-bowmore-14-year-old-single-malt","tag-bowmore-duty-free","tag-delhi-duty-free","tag-duty-free","tag-dutyfree","tag-london-heathrow-airport","tag-single-malt","tag-suntory-global-spirits","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/89167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=89167"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/89167\/revisions"}],"predecessor-version":[{"id":89206,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/89167\/revisions\/89206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/89169"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=89167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=89167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=89167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}