{"id":89176,"date":"2026-10-15T09:04:04","date_gmt":"2026-10-15T08:04:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=89176"},"modified":"2026-10-15T09:04:04","modified_gmt":"2026-10-15T08:04:04","slug":"liu-jo-taps-gigi-hadid-to-front-new-denim-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/liu-jo-taps-gigi-hadid-to-front-new-denim-collection\/","title":{"rendered":"LIU JO taps Gigi Hadid to front new denim collection"},"content":{"rendered":"

It\u2019s all in the selection. Gigi Hadid curates her edit of the LIU JO collection, bringing together standout pieces, personal favourites and denim chosen through her own point of view.<\/p>\n

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Gigi Hadid fronts Liu Jo\u2019s new denim campaign. Called \u201cThe Gigi Hadid Edit,\u201d it\u2019s a collection shaped by the supermodel\u2019s own off-duty wardrobe. For the Italian label, Hadid curates pieces that pair everyday comfort with something bold. The edit draws on her personal closet and her love of individual style.<\/p>\n

One look sets the tone. Hadid buttons into a cropped, Napoleon-style denim jacket with military-inspired fastenings. Its fitted cut lends structure. Below, faded low-rise jeans slouch into brown cowboy boots, loosening the whole silhouette.<\/p>\n

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The mood shifts toward glamour with a matching denim shirt and pants dusted in patterns and sparkling embellishments. She slips the shirt off one shoulder, cinches it with a black belt, and steps into strappy silver heels.<\/p>\n

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Elsewhere, ornate scarf-inspired motifs spread across a loose denim shirt and matching trousers, giving the classic fabric an unexpected twist. The wider collection rounds things out with oversized shirts, bomber jackets, and Western-inspired leather boots finished in tonal stitching.<\/p>\n