{"id":9125,"date":"2015-11-19T10:28:10","date_gmt":"2015-11-19T10:28:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=9125"},"modified":"2015-11-19T10:28:10","modified_gmt":"2015-11-19T10:28:10","slug":"balmain-x-hm-continues-with-fragrance-launch","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/balmain-x-hm-continues-with-fragrance-launch\/","title":{"rendered":"Balmain x H&M continues with fragrance launch"},"content":{"rendered":"

After the colossal success of its collaboration with H&M, French fashion label Balmain is continuing its work with the fast-fashion retailer, this time with a fragrance launch.<\/p>\n

As reported by Forbes, Balmain is launching a fragrance with H&M as an accompaniment to its fashion collection. For those who missed out on purchasing directly from H&M, or were outbid and out-priced on resale Web sites, the fragrance may offer consumers an affordable option for purchase.<\/p>\n

Balmain x H&M\u2019s fragrance will launch at the latter brand\u2019s stores (including airport outlets) and online December 3. The $40 unisex perfume, affordable in terms of high-end branded scents, was created by Balmain\u2019s creative director Olivier Rousteing and H&M\u2019s Anne-Sofie Johansson, the retailer\u2019s head of design.<\/p>\n

The scent is housed in a gold square-shaped bottle, reflective of the capsule collection\u2019s logo, while the juice includes notes of tonka beans and jasmine with a warm base of white musk and woods.\u00a0Forbes describes the scent as being \u201csweet but not cloyingly so, it\u2019s both alluring and absurdly easy to wear.\u201d<\/p>\n

Mr. Rousteing, while speaking with Forbes, said, \u201cI wanted to create a fragrance that was both deep and enlightened, something that could be for both him or for her. I love the depth of the fragrance, especially the woody heart and the endnotes of musk and sandalwood.<\/p>\n

\u201cI love how the fragrance is so seductive, and mixes the traditional world with the contemporary and new, just like the collection,\u201d he said. \u201cThe bottle design is rich and strong, and is the pure essence of Balmain, which runs through everything in the collaboration.\u201d<\/p>\n

This is not H&M\u2019s first foray into collaborative designer perfumes. After its 2004 collaboration with Karl Lagerfeld\u2019s eponymous label, H&M sold a fragrance named Liquid Karl.<\/p>\n

Source: Luxury Daily \/ Forbes<\/p>\n

The Global Hub for\u00a0the Global Shopper www.dutyfreehunter.com<\/a><\/strong><\/p>\n

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After the colossal success of its collaboration with H&M, French fashion label Balmain is continuing its work with the fast-fashion retailer, this time with a […]<\/p>\n","protected":false},"author":3,"featured_media":9128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[377,1242,46,841,43],"class_list":["post-9125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-shopping","tag-balmain-x-hm","tag-fashion","tag-fragrance-launch","tag-perfume"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=9125"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/9128"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=9125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=9125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=9125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}