{"id":9149,"date":"2015-11-23T15:15:26","date_gmt":"2015-11-23T15:15:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=9149"},"modified":"2019-01-23T10:35:11","modified_gmt":"2019-01-23T10:35:11","slug":"9149-2","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/9149-2\/","title":{"rendered":"Johnnie Walker honours Singapore Airlines with special edition"},"content":{"rendered":"

Diageo-owned Scotch whisky Johnnie Walker Blue Label is elevating its relationship with travellers\u00a0through a collaboration with Singapore Airlines – and celebrating the airline’s famous cabin crew.<\/p>\n

The distiller\u2019s Johnnie Walker House network of high-end whisky lounges has worked with Singapore Airlines to design a limited-edition bottle that takes cues from the airliner\u2019s flight attendant uniforms. Travel retail is especially important for spirits brands due to duty-free pieces, and expanding that connection through special-edition bottles may further increase interest from travellers.<\/p>\n

For its collaboration, Johnnie Walker drew inspiration from Singapore Airlines\u2019 \u201cSingapore Girls\u201d and their sarong kebaya uniform. The distinctive uniform, inspired by traditional fabric patterns, was designed by French couturier Pierre Balmain in 1968, and has stood the test of time to become synonymous with \u201cluxury, heritage and excellence.\u201d<\/p>\n

The lapis lazuli blue bottle has been produced in the same shade as the uniforms sported by Singapore Girls. Furthering the connection, each bottle features the airline\u2019s batik print etched in silver on its front.<\/p>\n

Johnnie Walker Blue Label\u2019s special release bottle stands out as the distillers\u2019 Cask Edition, a richer and more intense whisky. The bottles, limited to 2,000, will be priced at $270.<\/p>\n

Rather than sell in an airport duty-free outlet, Singapore Airlines<\/a> has made the bottle exclusive to its on-board, inflight retail store KrisShop. The bottles will also be available for pre-order on the KrisShop Web site.<\/p>\n

\u201cWe are proud to be able to exclusively offer our customers the opportunity to purchase this special release in-flight via Singapore Airlines KrisShop,\u201d said Foo Chai Woo, Singapore Airlines divisional vice president sales and marketing. \u201cHaving our Singapore Girls\u2019 signature sarong kebaya batik motif reproduced on the bottle of the world\u2019s leading luxury blended Scotch whisky is an honour and we are thrilled to have been selected as the first Johnnie Walker House airline player.\u201d<\/p>\n

Matthieu Comard, vice president of Diageo Global Travel Americas, agreed, saying, \u201cJohnnie Walker Blue Label, Singapore Airlines and DFASS have much in common. They are progressive, award-winning brands known around the world for excellence.<\/p>\n

\u201cWe are proud to take this opportunity to create a special-edition with such esteemed partners in the travel retail and travel sectors,\u201d he said. \u201cTheir commitment to continued excellence and remarkable standards of luxury are values shared by the Johnnie Walker brand.\u201d<\/p>\n

The Global Hub for Global Shoppers www.dutyfreehunter.com<\/a><\/strong><\/p>\n

\"JWB_SIA2\"

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Diageo-owned Scotch whisky Johnnie Walker Blue Label is elevating its relationship with travellers\u00a0through a collaboration with Singapore Airlines – and celebrating the airline’s famous cabin […]<\/p>\n","protected":false},"author":3,"featured_media":9151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477,7099,7097],"tags":[1253,226,832,1252,1251],"class_list":["post-9149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cabin-crew","tag-johnnie-walker","tag-scotch-whisky","tag-sg-50","tag-singapore-airlines"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=9149"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/9151"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=9149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=9149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=9149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}