{"id":938,"date":"2014-08-20T09:34:49","date_gmt":"2014-08-20T09:34:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=938"},"modified":"2014-08-19T14:38:02","modified_gmt":"2014-08-19T14:38:02","slug":"new-lady-gaga-fragrance-revealed","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/new-lady-gaga-fragrance-revealed\/","title":{"rendered":"New Lady Gaga fragrance set for September launch"},"content":{"rendered":"<p>Lady Gaga and the Haus Laboratories have announced the release of their second unisex fragrance, \u2018Eau de Gaga\u2019.<!--more--><\/p>\n<p>Two years ago, Lady Gaga\u2019s debut fragrance Lady Gaga Fame surpassed all norms and standards in the fragrance industry with its innovative technology: the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The results are as impressive as the innovation itself: Lady Gaga Fame is on its way to making fragrance history with the number of bottles sold worldwide, and the awards it has received across the globe.<\/p>\n<p>For her next fragrance adventure, Lady Gaga invites women and men everywhere to indulge in her daring new global release\u2026<\/p>\n<p>Lady Gaga and Coty introduce\u00a0<strong style=\"font-weight: bold;\">EAU DE GAGA<\/strong>. Created with Gaga\u2019s visionary fragrance powerhouse, Haus Laboratories, this exciting new scent captures the pure essence of Gaga. Dangerously daring, EAU DE GAGA represents the future of a scent that appeals to both men and women; nothing is off-limits.<\/p>\n<p>EAU DE GAGA is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.<\/p>\n<p>The striking EAU DE GAGA bottle mirrors the perfume by uniting masculine and feminine design aesthetics. Its stark lines and sleek black lacquered finish deliver a bold statement in simplicity. For an added touch of luxury, the front of the flacon is adorned with a silver name plate that is printed with the words \u201cParis \u2013 New York\u201d and the number 001. The names of the two cities reflect Haus Laboratories\u2019 global identity and the number 001 represents the beginning of a long story, one which is still to be continued. And for the most devoted Little Monsters, the Ultimate Masterpiece 75ml version comes in an elegant red folding jewelry box in which the bottle rests on sumptuous black velvet.<\/p>\n<p>Like the campaign for Lady Gaga Fame, the EAU DE GAGA campaign was shot by Steven Klein and stars Gaga herself. EAU DE GAGA Eau de Parfum\u00a0<strong style=\"font-weight: bold;\">15ml, 30ml, 50ml and 75ml<\/strong>\u00a0will be available at retailers worldwide from September 2014.<\/p>\n<p>The pop singer also took to Twitter to answer questions about the fragrance:<\/p>\n<blockquote style=\"font-style: italic; color: #383838;\"><p><strong style=\"font-weight: bold; font-style: inherit;\">The Scent:<\/strong>\u00a0It\u2019s entirely unisex. \u201cIt is an extremely sexy and arousing smell for all genders,\u201d said the singer on her Twitter account.<\/p>\n<p><strong style=\"font-weight: bold; font-style: inherit;\">The Notes:<\/strong>\u00a0The base notes are sparkling water, lime, and leather, three things the singer \u201cuses everyday.\u201d She describes it as a clean, expensive scent.<\/p>\n<p><strong style=\"font-weight: bold; font-style: inherit;\">The bottle:<\/strong>\u00a0Gaga describes it has \u201ctimeless,\u201d \u201celegant,\u201d and \u201cluxurious.\u201d Though it\u2019s still black, the bottle is square and modern, with a rectangular black cap. Eau de Gaga is engraved on a metallic plate on the front.<\/p>\n<p><strong style=\"font-weight: bold; font-style: inherit;\">The inspiration:<\/strong>\u00a0Eau de Gaga is \u201cinspired by the adventurous woman and the man who loves her,\u201d writes the singer.<\/p>\n<p><strong style=\"font-weight: bold; font-style: inherit;\">The sequel:<\/strong>\u00a0She hinted to more fragrances to come on her Twitter feed: \u201cThis is just EAU DE GAGA no.1,\u201d she wrote.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-681x1024.jpg 681w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-199x300.jpg 199w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-680x1021.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-681x1024.jpg\" class=\"alignnone size-large wp-image-940 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Eau-de-Gaga-bottle\"    sizes=\"(max-width: 680px) 100vw, 680px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-940\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-681x1024.jpg\" alt=\"Eau-de-Gaga-bottle\" width=\"680\" height=\"1022\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-681x1024.jpg 681w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-199x300.jpg 199w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle-680x1021.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2014\/08\/Eau-de-Gaga-bottle.jpg 800w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lady Gaga and the Haus Laboratories have announced the release of their second unisex fragrance, \u2018Eau de Gaga\u2019.<\/p>\n","protected":false},"author":3,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}