{"id":9831,"date":"2015-12-17T13:20:32","date_gmt":"2015-12-17T13:20:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=9831"},"modified":"2015-12-17T13:20:33","modified_gmt":"2015-12-17T13:20:33","slug":"9831-2","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/9831-2\/","title":{"rendered":"Gigi turns designer with Hilfiger collaboration"},"content":{"rendered":"

Tommy Hilfiger announces today that internationally renowned supermodel Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women\u2019s beginning Fall 2016…<\/p>\n

As part of her exclusive ambassadorship, Hadid has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer.<\/p>\n

Launching in Fall 2016, the capsule will feature women\u2019s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid\u2019s unique take on modern style, fused with Hilfiger\u2019s signature \u201cclassic American cool\u201d heritage.<\/p>\n

\"TommyXGigi_Gigi

\u201cI\u2019ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world\u2019s top models and most-followed fashion influencers,\u201d said Tommy Hilfiger. \u201cGigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today\u2019s \u2018Tommy Girl\u2019 \u2013 her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.\u201d<\/p>\n

Hadid\u2019s ambassadorship reflects the company\u2019s strategic commitment to expanding its women\u2019s businesses globally; while already a significant contributor to global revenues, there is a strong potential for additional growth across all women\u2019s categories. The expansion strategy encompasses design direction, store design, merchandising, presentation and communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand\u2019s credentials as the world\u2019s leading accessible designer brand that offers stylish classics with a playful fashion edge.<\/p>\n

Dubbed a \u201csocial supermodel,\u201d Hadid has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture. Through the incredible reach of her social media channels, she connects with fans around the world \u2013 over 9.8 million on Instagram alone \u2013 and offers them a unique, behind-the-scenes glimpse into her lifestyle as a trendsetting style icon. She has appeared on the covers of Vogue, W, Harper\u2019s Bazaar, Elle, TeenVogue, Num\u00e9ro, Sch\u00f6n!, and CR Fashion Book, amongst others, and has also appeared in music videos and television programs around the world.<\/p>\n

\u201cI never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,\u201d said Gigi Hadid. \u201cHis company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone\u2019s is going to love a different part of it.\u201d<\/p>\n

The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Fall 2016 with dedicated print, online and out-of-home media placements worldwide. Hadid\u2019s campaign will run alongside the brand\u2019s seasonal advertising and dedicated men\u2019s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Hadid will attend exclusive launch events in key markets around the world, including appearing in the brand\u2019s Hilfiger Collection fashion show during New York Fashion Week.<\/p>\n

Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins an expanding list of influential women who have partnered with the brand. Past collaborators have included Beyonc\u00e9, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo have put their own unique twist on what it means to be a \u201cTommy Girl\u201d today. The brand has also garnered an impressive list of top models who have walked in its fashion shows including Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.<\/p>\n

The Fall \u201916 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid\u2019s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com<\/a>.<\/p>\n

Friends and followers of the brand are invited to join the conversation on social media using #TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tommy Hilfiger announces today that internationally renowned supermodel Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women\u2019s beginning Fall 2016…<\/p>\n","protected":false},"author":3,"featured_media":9833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[377,69,46,56,1321,1324,774,216],"class_list":["post-9831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-shopping","tag-duty-free","tag-fashion","tag-fragrance","tag-gigi-hadid","tag-supermodels","tag-tommy-hilfiger","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=9831"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/9833"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=9831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=9831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=9831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}