{"id":9920,"date":"2015-12-21T17:34:45","date_gmt":"2015-12-21T17:34:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=9920"},"modified":"2015-12-21T17:34:45","modified_gmt":"2015-12-21T17:34:45","slug":"9920-2","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/9920-2\/","title":{"rendered":"Tous taps Gwyneth to be their 2016 face"},"content":{"rendered":"<p>The jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaigns.<!--more--><\/p>\n<p>January will see the launch of Tender Stories N\u00ba4, the first campaign to star the actress. The main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.<\/p>\n<p>As in previous Tender Stories, the visual campaign will be accompanied by a video starring the actress, who tells a story that aims to further explore the brand&#8217;s essential value with a cool, intelligent, moving and fun tone.<\/p>\n<p>&#8220;We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,&#8221; says Rosa Tous, corporate vice-president of TOUS. &#8220;As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.&#8221;<\/p>\n<p>Winner of an Oscar for Best Actress, creator of the lifestyle website Goop and a successful businesswoman, Gwyneth Paltrow is set to become the new star of the TOUS universe.<\/p>\n<p><strong>About TOUS<\/strong><\/p>\n<p>Founded in 1920, the company really began to take off under the leadership of Rosa Oriol and Salvador Tous when it focused on a concept of innovative jewelry, which set itself apart from the traditional jewelry market. TOUS has become known as a lifestyle jewelry brand with its lines of handbags, fragrances, watches, eyewear and accessories, under the concept of affordable luxury.<\/p>\n<p>Present in 5 continents with more than 500 stores in cities such as Barcelona, Madrid, New York, Miami, Shanghai, Tokyo, Moscow, Mexico DF or Dubai, TOUS consolidates its position as a global brand.<\/p>\n<p><a href=\"http:\/\/www.tous.com\" target=\"_blank\">http:\/\/www.tous.com<\/a><\/p>\n<figure id=\"attachment_9921\" aria-describedby=\"caption-attachment-9921\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541.jpg\" rel=\"attachment wp-att-9921\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-768x575.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-680x509.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541.jpg\" class=\"size-full wp-image-9921 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Rosa Tous, Corporate Vice President of TOUS Jewelry; Gwyneth Paltrow and Rosa Oriol, Founder of TOUS Jewelry (PRNewsFoto\/TOUS)\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-9921\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-9921\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541.jpg\" alt=\"Rosa Tous, Corporate Vice President of TOUS Jewelry; Gwyneth Paltrow and Rosa Oriol, Founder of TOUS Jewelry (PRNewsFoto\/TOUS)\" width=\"800\" height=\"599\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-768x575.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/295541-680x509.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a> Rosa Tous, Corporate Vice President of TOUS Jewelry; Gwyneth Paltrow and Rosa Oriol, Founder of TOUS Jewelry (PRNewsFoto\/TOUS)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaigns.<\/p>\n","protected":false},"author":3,"featured_media":9922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1426,721,1425,845],"class_list":["post-9920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ad-campaigns","tag-duty-free-shopping","tag-gwyneth-paltrow","tag-tous"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=9920"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/9922"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=9920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=9920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=9920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}