{"id":9930,"date":"2015-12-29T11:25:52","date_gmt":"2015-12-29T11:25:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=9930"},"modified":"2015-12-29T11:25:52","modified_gmt":"2015-12-29T11:25:52","slug":"louis-vuitton-casts-lightning-as-its-2016-star","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/louis-vuitton-casts-lightning-as-its-2016-star\/","title":{"rendered":"Louis Vuitton casts Lightning as its 2016 star"},"content":{"rendered":"<p>French fashion house Louis Vuitton is taking an unconventional approach for its spring\/summer 2016 campaign, casting a video game character as the model.<!--more--><\/p>\n<p>The brand teamed up with Final Fantasy creator and developer Square Enix to bring the role playing game\u2019s heroine Lightning to life in the advertisements. While unexpected, this creative choice may help Louis Vuitton\u2019s effort be noticed by both fashionistas and those in the gaming community.<\/p>\n<p>Since the launch of the first Final Fantasy game in 1987, the series has seen shipments of more than 110 million copies.\u00a0The first images of Louis Vuitton\u2019s campaign were shared on creative director Nicolas Ghesqui\u00e8re\u2019s personal Instagram account.<\/p>\n<p>In the photos, a 3D model of Lightning takes on the part of a model. In one still, she coyly peeks through her raised arm, at the end of which is a handbag.\u00a0A short video lets her action star persona come through, as she wields handbags while spinning and leaping.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\" target=\"_blank\">www.dutyfreehunter.com<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1.jpg\" rel=\"attachment wp-att-9932\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1.jpg 595w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-298x300.jpg 298w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-50x50.jpg 50w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1.jpg\" class=\"alignnone size-full wp-image-9932 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"LV1\"    sizes=\"(max-width: 595px) 100vw, 595px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-9932\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1.jpg\" alt=\"LV1\" width=\"595\" height=\"598\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1.jpg 595w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-298x300.jpg 298w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/12\/LV1-50x50.jpg 50w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/_1j_dEq4eK\/?taken-by=nicolasghesquiere\">https:\/\/www.instagram.com\/p\/_1j_dEq4eK\/?taken-by=nicolasghesquiere<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/_uutvxq4WB\/?taken-by=nicolasghesquiere\">https:\/\/www.instagram.com\/p\/_uutvxq4WB\/?taken-by=nicolasghesquiere<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>French fashion house Louis Vuitton is taking an unconventional approach for its spring\/summer 2016 campaign, casting a video game character as the model.<\/p>\n","protected":false},"author":3,"featured_media":9931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[721,1428,1429,144],"class_list":["post-9930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free-shopping","tag-final-fantasy","tag-lightning","tag-louis-vuitton"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=9930"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/9930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/9931"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=9930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=9930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=9930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}