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YSL Beauty takes Kaia Gerber on the perfect desert road trip

YSL Beauty takes Kaia Gerber on the perfect desert road trip

YSL Beauty Station: A Unique Music Road Trip in the Heart of Palm Springs with Kaia Gerber & Tom Pecheux.

Named the face of YSL Beauty in late 2018, Kaia Gerber travels to the desert for a recent campaign. The cosmetics brand unveils YSL Beauty Station – a campaign spotlighting California appeal.

Posing in a convertible, Kaia wears sun-kissed looks featuring red lips, dramatic eyeshadow and dewy skin created by makeup artist Tom Pecheux. Celebrating the launch, YSL Beauty opened a pop-up star in Cathedral City, California, earlier this month.

First stop, driving through Cathedral City on Route 111, pull up to the forecourt of the YSL BEAUTY STATION, where the Rouge Volupte Shine towering-high lipstick sign, open-topped cars and tour bus awaits, beside shocking pink gas pumps and a field of heart-shaped balloons in reference to the asymmetric black balm heart of the new Volupte Plump-in-colour.

Behind the YSL BEAUTY STATION, step into the POP-UP STORE to experience the brand’s new and best-selling makeup essentials while discovering the campaigns of Kaia Gerber.

You will enjoy 4 areas dedicated to:

  • Touche Eclat Radiant Touch, the iconic pen and Touche Eclat High Cover, the new natural-looking high cover concealer
    Rouge Volupte Shine, the legendary moisturizing lipstick and Volupte Plump-in-colour, a new lipstick with a rock and subversive black balm heart that makes our lips feel plumper
    Make It Yours an exclusive opportunity to customize your favorite YSL lipstick
    Tom Pecheux Palm Springs Makeup Looks

Above and beyond products, visitors will experience unique interactive moments such as an exclusive makeup vending machine, a virtual mirror to instantly try on over 50 shades, all while discovering the two rocking-looks by Global Beauty Director Tom Pecheux:

Editorial Look 1 “Watch Me Glow”, Volupte Plump-in-colour 1, Touche Eclat High Cover And Touche Eclat Shimmer Stick Meet Dazzling Sequin Crush 1, 4 and 7 eye shadows, combined for the ultimate radiant glow.

Editorial Look 2 “Feel My Beat”, as All Hours Foundation And Mascara Volume Effet Faux Cils Star Alongside Rouge Pur Couture The Slim 1 and 8 for irresistible matte perfection, achieving the perfect makeup for the night.

Make your mark, create your signature: the dusty road lies ahead.

Now only the party awaits…

#yslbeautystation
#yslbeauty

 

Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.

http://www.yslbeauty.com

Kaia Gerber

Kaia Gerber

Kaia Gerber

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