YSL launches potent L’Homme Ultime EDP for men

Yves Saint Laurent has a new version of the iconic “L’Homme” fragrance in store for spring, revealing a fresh, modern side to masculinity for 2016.

Launched in 2006, the original “L’Homme” fragrance has already seen its share of flankers, including 2013’s “L’Homme Intense.” Yves Saint Laurent is now opening a new chapter in the scent’s history with “L’Homme Ultime.” This revamped variation of the original “L’Homme” is inspired by a new, modern take on masculinity, channeling an elegant, mysterious, authentic, charismatic and refined state of mind.

Developed by a trio of perfumers — Anne Flipo, Dominique Ropion and Juliette Karagueuzoglou — this aromatic woody scent is spiced with notes of ginger and cardamom seed, with a zest of grapefruit essence. These top notes are matched with a heart of masculine rose, geranium and clary sage, plus base notes of cedar oil and vetiver.

“L’Homme Ultime” keeps the same basic bottle as the original fragrance, but gets a blue/gray finish reflecting the new scent’s fresh feel.

Yves Saint Laurent has picked New-Zealander Vinnie Woolston as the face of this new Eau de Parfum, starring the moody, dark-haired model in a campaign shot by Billy Kidd and a campaign video shot by Colin Tilley.

Yves Saint Laurent “L’Homme Ultime” Eau de Parfum is rolling out starting this month priced €54 for 40 ml , €74 for 60 ml or €97 for 100 ml.

www.ysl.com