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Yves Saint Laurent readies Mon Paris perfume for global launch

Yves Saint Laurent readies Mon Paris perfume for global launch

Yves Saint Laurent (YSL) is launching a new Paris-inspired line called Mon Paris, arriving in duty-free stores from mid-2016. Mon Paris is announced as a “dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.” Find out more…

The composition has a fruity start, intoxicating floral heart and a dark chypre base. It opens with a juicy and sweet blend of Calabria bergamot, strawberry, raspberry and pear. The heart is dominated by datura flower accompanied by a bouquet of peony, Chinese and Sambac jasmine and orange blossom. Airy crystal white musk (three types of it), ambroxan and an intense patchouli duo (from Indonesia and Guatemala) provide the provocative classic chypre signature base.

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The campaign shot by French film direction duo Clément Durou and Pierre Dupaquier features Canadian model Crista Cober and French actor Jérémie Laheurte shown together in various parts of Paris, including a club, the Metro, near the Eiffel Tower and on the Opéra Garnier’s roof, during both day and night. The still ad was photographed by Billy Kidd.

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Yves Saint Laurent YSL Mon Paris is available as a 30, 50 and 90 ml Eau de Parfum. Mon Paris was created by Olivier Cresp, Harry Fremont and Dora Baghriche-Arnaud.

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