Transforming the familiar into fun has become Brit designer Anya Hindmarch’s forte. Where in past seasons Kelloggs’ fashion flakes, road signs and fun stickers have proved sell outs, this season she turns her attention to the great British high-street for inspiration – the Spring/Summer collection is in-store now…
Showing that there seems to be no end of inspiration for Hindmarch “fascination with recreating the everyday in the most luxurious way possible,” as she puts it. While not everyone will wear the total look, she has cleverly created pieces that – while unquestionably possessing the novelty factor – have everyday mass appeal, which basically translates to the holy grail of accessory design.
“The Spring Summer 2016 collection is an exploration of pattern and abstraction. Born from my fascination with recreating the everyday in the most luxurious way possible, I have taken the patterns that surround me – those that I have always known yet don’t always notice – and worked into them. When tessellated and played with using myriad different techniques, these patterns emerged as something new and unexpected. ”
– Anya Hindmarch
See images from the collection and LFW show below:
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