Estée Lauder introduces Pure Color Envy Sculpting Gloss and Lacquer – an enviable lip collection that transforms the look of lips. Kendall Jenner takes a comic turn the ad campaign (watch below)…
New high-performing formulas – provide comfort, lasting moisture, and multidimensional lip glazing shine for a look of magnified volume – without the sticky mess.
According to Lauder, Pure Color Envy Sculpting Gloss “reimagines gloss with a new fluid lip balm texture”. Available in ten shimmering finish shades, each gloss claims to work with lips’ natural silhouette to optically sculpt and magnify their shape and curve for smooth, multidimensional colour. The Gloss also features Advanced True Vision Technology which is said to provide a moisturising shine with high shine colour to accentuate and contour the look of lips.
Pure Color Envy Sculpting Lacquer combines the creamy coverage of a lipstick and the high-shine of a gloss. According to Lauder, its True Vision Technology provides “the ultimate colour payoff”, while polymers seal in moisture and form a colour stay barrier. Lacquer comes in one shade, Tempting Melon.
Pure Color Envy Lip Gloss and Lacquer are presented in a crystal clear, square silhouetted vial with a midnight blue cap echoing other products in the Pure Color Envy range. The specially-designed paddle applicator features a centre reservoir to release the desired amount of product onto lips for buildable coverage and is said to provide versatility across all finishes.
New Pure Color Envy Sculpting Gloss and Lacquer is now available at Estée Lauder Travel Retail locations worldwide.
And now the ad campaign – well, it has Kendall Jenner forgetting her trousers…
