Set to thrill travellers who appreciate fine wines and spirits a new ‘Luxe Boutique’ has been opened by Mumbai Duty Free at Chhatrapati Shivaji International airport terminal two.
The first-of-its-kind exclusive wine and spirits store, The Luxe Boutique, houses a vast portfolio of the most premium and rare collections from the Pernod Ricard group under one roof.
The store features over 40 special selected products, including a premium selection including rare items such as: Royal Salute 62 Gun Salute, Chivas Regal 25yo, Ballantine’s 17yo and 30yo, The Glenlivet 25yo, Royal Salute 38yo, Absolut Elyx, G.H. Mumm Champagne & Brancott Estate wines. The highly prized Chivas Regal Icon is also on show – the only two bottles in India of the very limited global release (priced at $3,500) are available at The Luxe Boutique.
Pernod Ricard India Business head, Kartik Mohindra said: “We are proud to present our first exclusive luxury retailing experience – the Luxe Boutique store here in India. Indian consumers are increasingly adopting luxury Wines and Spirits and this unique boutique will provide an exclusive yet intimate brand experience across our entire portfolio. A joint initiative with The Mumbai Duty Free, we are sure travellers and shoppers will enjoy a truly luxurious experience with our brands.”
“Innovation, Authenticity and Diversity” are at the core of the Luxe Boutique said the company. Designed on the theme of fluid architecture, the boutique has an attractive, large illuminated droplet shaped centrepiece. The gently waved back walls on which the brands rest add to the luxurious, sensorial environment that the customer can experience at the Luxe Boutique. In line with the latest trend, the boutique also houses an exclusive “Digital Interactive area! created for shoppers to learn more about their favourite single malt or scotch brand by simply placing the bottle on the interactive screen which works on RFID technology. The interactive screen will inform the customer about that particular bottle that they have picked up.
“Here at Mumbai Duty Free, we continuously aim to bring our customers the best in travel-retail and are thrilled to partner with Pernod Ricard to unveil the world’s first Luxe Boutique right here at Mumbai International airport,” said Mumbai Duty Free managing director Manishi Sanwal. “From the luxury product offering to the interactive, digital shopping experience, we’re confident travellers will love this new addition to our footprint and look forward to working with Pernod Ricard on more exciting customer experiences at the Luxe Boutique going forward.”
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