elit Vodka and USHUAÏA Ibiza Beach Hotel announce signature bottle collaboration and partner with World Duty Free for exclusive duty-free launch.
elit Vodka, the world’s first ultra-luxury vodka, has today announced a unique collaboration for the second year with Palladium Hotel Group’s USHUAÏA Ibiza Beach Hotel to create a signature bottle. Helping to celebrate the brands’ commitment to delivering extraordinary products and service, the elit USHUAÏA 2016 limited edition bottle comes just ahead of party season in Ibiza, the unofficial party capital of the world. Promotion of the bottle will feature extensively through Ibiza and UK airports, following an exclusive travel retail distribution agreement with World Duty Free.
The new bottle will be launched this Saturday – April 30th 2016 – to coincide with the official opening of Ushuaïa Ibiza Beach Hotel.
The USHUAÏA edition comes in a frosted version of the elit bottle, which is modeled after the vodka’s unique freeze-filtration process and unrivalled precision. The Ushuaïa logo – the hummingbird – is printed in matte black ink positioned to interact with the elit branding and wrapping round the Ushuaïa Ibiza Beach Hotel text.
The launch will be supported with a range of high-profile promotions from May to September, including an elit Destination Bar situated in the World Duty Free stores at London Heathrow Terminal 2 and Terminal 5, Gatwick South, Stansted and Glasgow in June. The bars will be heavily branded, and provide the perfect opportunity for passengers to taste the luxury vodka via exclusive cocktails. Other promotions will also include a branded space at the main shop at Ibiza Airport throughout the whole promotional period, and the participation in the four month World Duty Free Summer Drinks Festival.**
** Participating World Duty Free stores are at airports including – UK: London Heathrow T2 and T5, Gatwick and Stansted. Spain: Ibiza.
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