Jo Malone London has unveiled a new fragrance collection of scents based on the exquisite facets of six rare teas.
Revered rare teas. Too precious to drink. From Japanese foothills to China to the Himalayas. Each bud meticulously hand-picked and prepared. Centuries of craftsmanship. Reinterpreted today. The ancient art of the tea master. The ingenuity of the perfumer. Brought together in the exquisite facets of six rare teas. For the first time infused straight from the leaf into refined fragrances. Each one encased in the pure incandescence of its bottle.
Rare teas is a collection of six unique scents: Silver Needle Tea, Darjeeling Tea, Jade Leaf Tea, Oolong Tea, Midnight Black Tea and Golden Needle Tea.
‘Our approach to this collection was something completely new, a way to achieve a purity that is unrivalled in any other tea fragrance that has gone before. Through an infusion process we used actual rare teas in each of the fragrances, a first in perfumery. Infusion is a very traditional process, not often used today. We thought it would be interesting to revisit it to create this completely contemporary collection of scents. We also liked the idea that the process is similar to brewing tea. You leave the tea leaves in alcohol, choosing an optimum amount of time. It’s both an art and a science. This way, the subtlety of the rare teas was completely preserved and beautifully celebrated.’ – Serge Majoullier, Master Perfumer, on Rare Teas.
The Jo Malone London Rare Teas collection is now available at select Travel Retail locations worldwide.
Dublin Airport Terminal 2
Dubai International Airport Concourse A, B and CD
London Heathrow Airport Terminal 2, 3, 4 and 5
Gatwick Airport North Terminal
Bangkok International Airport West Side
DFS T Galleria Sun Plaza, Hong Kong
DFS T Galleria, Hawaii
Los Angeles International Airport, Tom Bradley International Terminal
Find out more: http://www.jomalone.co.uk/rareteas
