Kering Eyewear announces a global pre-launch of the Bottega Veneta Fall/Winter 2016 sunglasses collection exclusively with DFS Group.
Kering Eyewear has announced an exclusive partnership with DFS Group, the world’s leading luxury travel retailer, to give travellers a dedicated shopping experience with the pre-launch of the Bottega Veneta Fall/Winter 2016 Collection in 15 DFS and T Galleria by DFS stores worldwide.
Inspired by the Bottega Veneta Fall/Winter 2016 Collection, which will hit boutiques in October, the avant-première will offer the possibility to exclusively purchase two unisex styles before the global launch at DFS beginning August 1.
“We’re thrilled to partner with Kering Eyewear to bring these iconic styles exclusively to travellerseyewear through this pre-launch and we’re confident that customers will love the elegant approach to eyewear wherever their journey takes them,” said Jason Blejwas, DFS Group’s Director Merchandise Sunglasses, Fashion Watches and Jewelry.
Kering Eyewear, a Kering Group company, was established in 2014 with the purpose of internalizing the Eyewear category by creating a company pooling expertise in design, marketing, production and distribution for the majority of the Group’s brands. The Eyewear Collections are now designed and developed in-house, in collaboration with the creative teams of each of the Kering brands, and with the same attention to craftsmanship and detail as in all other product categories.
A game-changer in the industry, the goal of Kering Eyewear is to integrate one of the fastest growing categories within accessories in order to better support the expansion of the Group’s brands in the Eyewear sector, helping them to exploit their full potential.
Omar Hagi, Global Head of Centralized Channels, added: “Travel Retail is a strategic channel for Kering Eyewear in fulfilling our ambition of being the worldwide leader in Luxury and High-end Eyewear and therefore we are enthusiastic to partner with the DFS Group for the pre-launch of Bottega Veneta which will definitively contribute to empowering the brand in this channel.”
The styles, a soft, square unisex frame and a sleek, metal aviator-style, reflect the spirit of the Bottega Veneta brand and are impeccably crafted in Italy.
