Halewood Wines & Spirits has brought Scottish raspberries home to Scotland, deliciously presented as a full-strength flavoured gin.
With the launch of the travel-exclusive one litre Whitley Neill Raspberry Gin with Dufry at Edinburgh Airport, the award winning brand can now boast listings at all the international airports served by Dufry in the United Kingdom.
Whitley Neill Raspberry Gin (43% ABV) offers the vibrant flavour of Scottish raspberries balanced with fragrant notes of juniper to create the perfect base for a refreshing cocktail or an exceptional gin and tonic.
Simon Roffe, Halewood’s Managing Director Global Travel Retail, explained: “As Britain settled down in the aftermath of war, the Whitley family cultivated their garden with a wonderful selection of plants which have served as the inspiration for many of Johnny Neill’s handcrafted dry gins. Adventurous cocktail lovers and travelling consumers have really taken these superb full strength flavoured gins to their hearts – and their palates. We are confident that the latest listing of Whitley Neill Raspberry one litre with Dufry, activated with tastings across the UK stores to demonstrate its true quality, will be as successful as its predecessors.”
Allan Goodall, Dufry Product Manager at Edinburgh Airport, commented: “The innovative Whitley Neill activation has been a real success so far. Consumers have really engaged with the brand and the sampling has worked well, all of which has driven sales of Whitley Neill up by 200%.”
Dufry UK already lists other variants of the UK’s #1 premium gin brand, with the Rhubarb & Ginger and Lemongrass & Ginger products proving extremely popular with travellers.
Copyright The Duty Free Hunter 2019