MAC Cosmetics has announced their latest collaboration with 10 global beauty gurus, each creating their own MAC lipstick, debuting beginning of April.
MAC, a company famous for its celebrity collaborations, is the latest to enlist the help of influencers. The brand has revealed its latest collection whereby ten global beauty experts-come-social media stars have created their own lipstick shade. From the UK, MAC has chosen Alessandra Steinherr, beauty director at Glamour UK, and Fleur de Force, a fashion, beauty and lifestyle blogger. Both of whom have impressive followings across Instagram and SnapChat. While their lipstick shades won’t be available to buy until April, Steinherr hinted that her shade was, “like that favourite pair of jeans – super wearable and suitable for all occasions.”
The MAC approved nfluencers include LarLarLee and Gabriel Zamora for the US, Fleur de Force and Alessandra Steinherr for the UK, Samantha Ravndahl for Canada, Vic Ceridono for Brazil, The Real Fouz for the Middle East, Marie from Enjoy Phoenix for France, Caro Daur for Germany and Nikkia Joy for Australia.
www.maccosmetics.com
