JIL SANDER adds an exciting dimension of energy and athleticism to the brand’s fragrance portfolio with the new SUN MEN SPORT.
Optimism becomes dynamism. Mind becomes body. Mood becomes movement.
The scent
Vitality. Freshness. Modern masculinity. Created by Olivier Pescheux of GivaudanI, Jil Sander SUN MEN SPORT is a distinctive woody citrus spicy composition in which top notes of bergamot fuse dynamically with ginger and cardamom. Evoking a contemporary vision of masculinity, the floral heart of violet leaves and cyclamen dries down to a sensual base of musk, cashmeran and akigalawood.
SUN MEN SPORT is presented in the instantly recognisable angular glass flask but reinterpreted in translucent red, complemented by a glossy white cap and lettering. With an understated elegance typical of JIL SANDER, the box subtly translates the active theme with a sportswear-inspired grey marl pattern strengthened by an assertive red signature. The sun is at once a source of power and a source of inspiration – in the advertising visual, the JIL SANDER man reaches for it, his body arching graphically against the sky.
JIL SANDER SUN MEN SPORT will be on counter in duty free and travel retail from March 2017 as an Eau de Toilette.
See more at https://www.jilsanderfragrances.com/en
