Giorgio Armani Beauty is celebrating Chinese New Year with special events at duty-free stores across the USA.

The event began on January 27th and will last until February 15th 2017 at Los Angeles International Airport, San Francisco International Airport and Hawaii Galleria, the top 3 Chinese passenger traffic locations in the Americas.

In conjunction with DFS, the Giorgio Armani Beauty counters and displays in each location have been clad in luxurious red and gold to celebrate the most important Chinese holiday of the year. This is also an opportunity to showcase the exciting launch of Lip Magnet, the new liquid lip colour from Giorgio Armani Beauty. Lip Magnet (see previous story) is much more than a classic matte lip colour, it is a genuine technological achievement: a subtle alliance of water, fine oils and pigments contained in an inverted emulsion. For colour that binds with lips with a long lasting, no-migration magnet effect.

Travellers are invited to reveal their good fortune with an engaging promotion whereby elegant Giorgio Armani envelopes are selected for the chance to win exclusive gifts, such as the mini Lip Magnet or skincare samples. Passengers are also offered a premium wrapping service to complete the perfect gifting experience.

See more at DFS