MAC and Taraji P. Henson are back with new 2017 Viva Glam 2 products for MAC AIDS Fund – this is the second collaboration between the star and MAC Cosmetics with two new and limited edition lip products.
“She’s back to bring VIVA GLAM even more unstoppable allure. Taraji P. Henson has built her own empire, winning over millions with her striking style, charisma and confidence. For her return to this iconic campaign, she infuses coppery brown lipstick and lipglass with gold pearl for a regal, seductive colour. Thanks to Taraji, VIVA GLAM takes on a powerfully enticing new attitude.”
“It means the world to me to represent such an honest and giving brand like M.A.C. We have to keep being messengers by talking about the disease and continuing a dialogue about HIV/AIDS because the more we talk about it, the more awareness we are bringing to the public. It’s pretty simple. Buy a Viva Glam lipstick and know that every single penny goes to help end this disease.” – Taraji P. Henson
International Launch Date – September 2017 at MAC Locations
This is Henson’s second time fronting the Viva Glam campaign. She joins other celebrities like Miley Cyrus, Eve, Lady Gaga, Ariana Grande, and Nicki Minaj who have designed exclusive Viva Glam lipsticks. For the last 20-plus years, the Viva Glam campaign has donated hundreds of millions of dollars from lipstick proceeds to the MAC AIDS Fund. The organization supports “innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims,” within the global HIV and AIDS communities.
See more at https://www.macaidsfund.org/theglam/campaignhistory
