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Marc Jacobs is bringing more Decadence to duty-free

Marc Jacobs is bringing more Decadence to duty-free

Marc Jacobs Decadence fragrance is launching a new edition this September – Eau So Decadent is a light, floral and luxurious version of the original scent for day or night wear. Find out more below…

The next edition of Marc Jacobs’ Decadence line, Eau So Decadent, is about to launch, and in anticipation of the arrival he unveiled a campaign featuring the models Kim Turnbull, Issy Boreman, and Kesewa Aboah, shot by renowned photographer Alasdair McLellan in London.

What makes this fragrance extra decadent is the bottle, a special design that mimics Marc Jacobs’ handbags, made with a snakeskin cap in blush and teal, a gold chain, and a flacon in clear frosted glass. The first Decadence scent launched in 2015, and the second, Divine Decadence, came out last year. Master perfumer Annie Buzantian of fragrance house Firmenich formulated the third version to have a feminine and light vibe with juicy fruits and florals mixed with white amber.

“We identified a previously untapped consumer territory of women who are young at heart, yet looking for an air of opulence and sophistication,” said Nathalie Duran, senior vice president, luxury fashion brands at Coty Inc. “Decadence Eau So Decadent is an all-out, lavish celebration of luxury that answers that need.”

The concept

A vibrant new facet of glamour and luxury emerges with the latest addition in the Marc Jacobs Decadence portfolio. An evolution of the irreverent spirit seen in decadence, decadence eau so decadent is decidedly feminine and indulgent with a lighthearted appeal. This new expression inspires women everywhere to revel in a moment of freedom and enjoy something for herself.

The fragrance

Perfect for day or night, Marc Jacobs Decadence Eau Do Decadent provides a new way to indulge.

Sheer, light, and lavishly luxurious, decadence eau so decadent introduces juicy fruits and radiant florals to create an enticing feminine signature, while white amber reveals a hypnotic sensuality for a luminous and soft dry down.

Fragrance: sheer sumptuous floral

Top: Nashi pear, black currant, green ivy
Middle: Pink lily of the valley, magnolia, jasmine
Base: White amber, cashmere woods, raspberry gloss

Perfumer: Annie Buzantian
Fragrance house: Firmenich

The design

Inspired by Marc Jacobs’ iconic handbags, the ground-breaking Decadence design was a flawless union between fragrance and fashion, positioning the scent as the ultimate luxury accessory. Now, the beloved bottle has been re-imagined with feminine details and softened accents.

The perfectly arched snakeskin cap features a splash of blush pink and touches of teal creating a sensual contrast between light and dark, a shortened gold chain wraps the bottle for a lavish edge. The flacon has been refashioned in clear frosted glass allowing the vibrant teal juice to shine through.

Complimentary to the bottle, Marc Jacobs Decadence Eau So Decadence’s outer carton is presented in a striking light teal satin finish with a luxurious gold logo centred across the packaging.

Marc Jacobs Decadence Eau So Decadent will be available globally in duty-free shops and inflight from the beginning of September 2017.

The collection includes:

Eau de toilette 100ml USD 95.50 EUR85.00
Eau de toilette 50ml USD 74.00 EUR 62.00
Rollerball 10ml USD 25.00 EUR 22.50

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