British actress Lily James was photographed by Juergen Teller for a new interpretation of the My Burberry campaign in a series of natural, understated portraits in Juergen’s London studio.

Lily embodies the modern My Burberry woman and her many iterations, reflecting the many facets of the fragrance collection.

A contemporary and spirited cover of Nina Simone’s ‘I put a spell on you’, performed by The Kills, soundtracks the campaign film.

 

 

The Fragrance

The collection features My Burberry EDP, My Burberry EDT, My Burberry Black and My Burberry Blush inspired by a London garden at different times of the day and reflecting the different facets of the My Burberry woman. The fragrances have been created in collaboration with renowned perfumer, Francis Kurkdjian.

Photos of Lily James © Courtesy of Burberry/Juergen Teller