Prada’s Autumn 2018 collection, arriving in stores and online now, is bold, graphic, fun, and far more functional than you’d imagine. Find out more…
Prada’s new collection bags can be split into two categories: a series of simple, spacious canvas totes with leather accents, as well as minimalist top handle bags in two sizes. Both types of bags feature prominent Prada branding, but in different ways. The totes use quirky, sometimes animal-themed prints to let you know they’re far from average, while the top handles feature a stylised, retro-modern logo that fits well with the super-branded look of the season.
The totes in particular stand out because of how useful they’d be in daily life. Almost everyone, no matter your age or your average daily activities, finds plenty of opportunities for a roomy, lightweight tote in a material like canvas, which will stand up to the type and frequency of use that such a handy bag will get. You could use it to carry your grad laptop, your beach essentials, or all the supplies necessary for your daughter’s ballet class. The simple tote shape and the fun graphics strike just the right balance of work and fun.
The top handles, on the other hand, bring a futuristic feel to one of the most traditionally feminine day bag structures. They’re devoid of preciousness and not at all girly; instead, they feel almost industrial, with some small aesthetic cues from traditional workwear. The two sizes lend themselves to different uses, with the smaller one making for an unexpected and modern option for a night out, if you’re not the daytime mini bag type.
Overall, the bags—as well as the sharp sunglasses and ultra-modern take on the traditional button-down—feel youthful and forward-thinking, but without sacrificing the sophistication shoppers expect from luxury brands. You can shop these pieces and more via the Prada website here.
Source: PurseBlog / Prada
