This September, a new Cartier fragrance will launch inspired by the facets of the diamond.
Introducing the new Cartier fragrance – Carat de Cartier Eau de Parfum. An invisible jewel that radiates in a myriad of facets just like the diamond.
Cartier in-house perfumer Mathilde Laurent aimed for a perfume that would transmit light with the brightness of a diamond. Seven colours (violet, indigo, blue, green, yellow, orange and red) are represented by seven floral notes (violet, lily, hyacinth, ylang ylang, narcissus, honeysuckle and tulip).
Carat de Cartier represents a fragrant interpretation of diamonds. Cartier in-house perfumer Mathilde Laurent wanted to make a perfume that would shine equally lively and intense as diamonds do. Carat is described as a flower full of life, an explosion of pleasure and freshness with molecules of joy loaded with crystalline energy.
To accomplish this, the perfume maker decided to imitate an optical phoneme that is characteristic of diamonds: diffraction of colour. So she chose seven different fresh flowers that, when combined, formed a new, abstract flower.
The composition represents the colours of rainbow in the form of flowers; violet, indigo, blue, green, yellow, orange and red are captured with the notes of violet, lily, hyacinth, ylang-ylang, narcissus, honeysuckle and tulips.
Carat de Cartier will be available as an Eau de Parfum in bottles of 30, 50 and 100 ml.
