Louis Vuitton has announced brand ambassador Emma Stone will front a new Les Parfums fragrance called, ‘Attrape-Rêves’.
Louis Vuitton’s new scent is called Attrape-Rêves, which means dream catcher, the scent is fantastically light with a warmth not possessed by its predecessors in the female fragrance category. Created by Jacques Cavallier Belltrud, the fragrance boasts a unique main note of African cacao flower that’s expertly blended with peony, a small touch of patchoulol, lychee, Turkish rose, ginger and bergamot, the latter two of which are used to amplify the impact of the other ingredients. It’s an interesting mix of ingredients, as Jacques notes, saying, “It’s a dialogue between precious ingredients that, in theory, have no reason to cohabit. And yet, on the skin, they converse, interfuse, crepitate and command attention.”
According to the brand, the scent was designed to evoke the feeling of memories when they come upon us; a fragrance that “stirs all the senses and celebrates our capacity to experience awe.”
Louis Vuitton Attrape-Rêves will be available in flacons of 100 and 200 ml Eau de Parfum from mid-September 2018. The perfume can be presented in a leather box crafted in the Vuitton workshops and embossed with initials of your choice.
In the campaign, the actress Emma Stone wears a Grecian inspired white dress with pleating. Posing against a beach background, Emma’s signature red tresses blow in the breeze.
