Chanel calls on the stars for new J12 watch campaign

Chanel taps ten global stars for its latest J12 watch campaign “It’s all about seconds”.

Nine women – Naomi Campbell, Lily-Rose Depp, Keira Knightley, Claudia Schiffer, Ali MacGraw, Vanessa Paradis, Liu Wen, Carole Bouquet, Anna Mouglalis – and one man – William Chan – feature in a series of black-and-white portraits shot by fashion photographer Brigitte Lacombe. There were no props, save for the latest version of the ceramic timepiece, and no brief, bar the campaign catchphrase, “It’s all about seconds.”

The New J12 – It’s All About the Seconds

Crossing the street, meeting someone’s gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who’s in touch with her life. Featuring the calibre 12.1, a new self-winding movement manufactured exclusively for Chanel, the new J12 is made for encounters like these. It’s the companion for every second.