Martell & Chivas brand owner, Pernod Ricard Global Travel Retail, has announced a first-of-its-kind partnership with Jessica’s Secret, a Duty Free Price Comparison App for Chinese travellers.
The collaboration will see Pernod Ricard amplify its global travel retail product listings across the Jessica’s Secret duty-free price comparison App for Chinese travellers.
As part of the year-long partnership which will go live on 6 May 2019, Pernod Ricard Global Travel Retail unveils a revamped wine and spirits section with up-to-date product and price information. It will also include a dedicated section driving awareness of travel retail promotional offers; and a calendar of media partnerships to deliver Pernod Ricard Global Travel Retail brand news and promotions to a captive audience via home page takeovers, voucher ads and IP target push notifications. Plus extension offers via Alipay International allowing an even greater audience of consumers to benefit from the partnership.
Leveraging its expertise in the travel trail, Pernod Ricard Global Travel Retail, will also launch a pre-ordering service on Jessica’s Secret for Chinese travellers. The partnership will provide travellers with a one-stop travel retail ecommerce shop, from price comparison, ordering and paying online to airport pick-up.
Janice Chan, Digital Manager APAC for Pernod Ricard Global Travel Retail, said: “We are always looking at ways to explore innovative technologies that enhance consumer journeys, which is why we are delighted to be partnering with Jessica’s Secret. The partnership will enable us not only to leverage the reach of the app, but also to connect with Chinese travellers, in a meaningful way by tapping into an existing consumer behaviour and offering them content and offers to match.”
Mirko Wang, CEO Jessica’s Secret, said: “This is a very exciting time for Jessica’s Secret, as we continue to build our offering, which is why are we are delighted to be partnering with Pernod Ricard Global Travel Retail. We firmly believe that the strength of its product portfolio will add great value to all Chinese travellers using Jessica’s Secret.”
Copyright The Duty Free Hunter 2019