Why not enhance your travel experience with the addition of FOREO goodies? The Swedish beauty and tech giant is enhancing its partnership with The Shilla Duty Free at Changi Airport by hosting exciting online and offline promotions from now until October.
The campaign, which aims to capture the increasing traffic in the airport due to the lifting of travel restrictions and coincides with public holidays with the nation, will further cement FOREO’s positioning as a must-have travel companion. FOREO has conceptualized an outstanding SPP display which is located at the T3 Departure North of the airport, and emblazoned in its signature eye-catching hue of pink.
The multi-dimensional display, which can be viewed from a 360-degree angle, features the LUNA 3, FOREO Skincare Secret Set, and UFO 2 and masks, alongside tester devices for each product. From the back view, customers can familiarize themselves with the LUNA mini 3, LUNA go, LUNA fofo, and ISSA mikro. The left side view displays the BEAR, BEAR mini, LUNA mini 2, IRIS, and ISSA mikro, whereas the right offers customers the chance to get up close and personal with products tailored for men, with the LUNA 3 Men and LUNA mini 3, LUNA 2 and LUNA mini 2, and the UFO alongside Day and Night masks. The overall design was executed to allow customers to explore the entire range of FOREO products, and ensure adequate exposure for each SKU.
Special promotions are available during August and September in both offline stores and iShopChangi.com shopping platform, designed to provide exclusive offers and gifts to enhance the exposure of the brand with an omnichannel approach.
Global Travel Retail Director Gary Leong said “Expanding our dominance over a range of platforms has been one of our key approaches for 2022. We believe that by effectively targeting the unique preferences of the individual consumer with exclusive travel-only deals, we can increase our presence and positioning within the travel retail space. The new promotions at Changi Airport in partnership with The Shilla Duty Free will no doubt entice old and new customers, and we thank both parties for their continued support.”
After Singapore re-opened its borders in April 2022, the country saw almost 1.5 million visitors during the first half of the year. The Singapore Tourism Board (STB) predicts its international visitor arrivals to reach as much as six million in 2022. Indonesia, which accounted for 282,000 arrivals, was the top source of visitors, followed by India (219,000), Malaysia (139,000), Australia (125,000) and Philippines (81,000). Together, they accounted for 56 per cent of Singapore’s visitor arrivals between January and June 2022.
