3Sixty Duty Free has announced an exclusive partnership with Inflyter to expand travel retail offers to more than 900 million domestic passengers in the United States.
The partnership brings to market the scale of 3Sixty’s operational footprint and omnichannel travel retail expertise, along with Inflyter’s proprietary travel retail platform to enable travelers to shop online with the convenience of having the order delivered to any US address.
With technology playing an increasingly critical role in every aspect of the operation, 3Sixty recognizes the need to accelerate the development of digital solutions to make travel retail core categories more accessible and convenient to all passengers and to capitalize on a largely untapped US domestic traveller market.
Inflyter brings the additional opportunity to reach qualified traveling audiences through its investment relationship with Collinson, the operator of the original and market leading airport experiences programme, Priority Pass, and lounge operator Airport Dimensions. The new US delivery proposition will launch as a new travel service offered to millions of their airport lounge members and travel experience guests.
“The 3Sixty-Inflyter partnership is a powerful combination,” said 3Sixty’s Chief Operating Officer, Alex Anson. “3Sixty’s understanding of the complexities of omnichannel retail is uniquely complementary to Inflyter’s comprehensive digital duty-free platform and their unrivalled ability to present this new offer to Collinson’s frequent travelers starting with Priority Pass members.
This partnership will undoubtedly transform the US domestic travel market” he concluded.
Leveraging the support of key vendors, 3Sixty and Inflyter are poised to deliver a strong, new travel retail online shopping proposition across the beauty category. Inflyter’s innovative technology will verify passenger travel after purchasing and ship the order to the nominated address once completed.
While this strategic and exclusive partnership will start in the US, future plans include expanding this new delivery option into other markets, and the opening of in-store and in-lounge delivery across all of 3Sixty’s airport-based concessions for all purchases made on the Inflyter platform.
Wassim Saadé, Founder and CEO of Inflyter, added: “Our partnership with 3Sixty is the perfect opportunity to deliver on our mission to provide all travelers with a convenient, digital shopping experience. Using our specialist travel retail platform and 3Sixty’s operational expertise, we are delighted to make a step change in the online expansion of travel retail and help realise the revenue potential of this exciting customer segment.”
He continues, “This new home delivery proposition is a market-first in the US and our strategic partnership will support Inflyter’s ambition to drive growth and extend its reach further into North America.”
“With the easing of travel restrictions this year we have seen a substantive uptick in demand from Priority Pass members who are eager to get back to travelling,” said David Evans, Joint CEO at Collinson. “Their return to the skies has however come with greater expectations of a connected digital experience. This is why we’re excited to leverage the Inflyter-3Sixty partnership to provide more ways for our members to have a seamless and friction-free travel experience – whether traveling internationally or domestic.”
By partnering with Inflyter, 3Sixty aims to disrupt the travel experience by introducing domestic passengers to the benefits of travel retail and provide them with a more convenient shopping experience.
