Heinemann Duty Free Australia has unveiled a new Kylie Cosmetics Pop-Up – an immersive experience into the iconic makeup and skincare brand – exclusively at the Heinemann Duty Free store in Sydney Airport, from 6 April to 5 July 2023.

Located along the main walkway of Heinemann’s duty-free store in Sydney Airport, the 24 square-metre pop-up is dressed head to toe in the brand’s impossible-to-miss pink palette. Positioned just before the Kylie Cosmetics counter, which opened in December 2022, the pop-up gives travellers the opportunity to further explore the brand’s products that include clean and vegan formulas.

“Kylie Cosmetics is thriving in travel retail proving the very strong retail potential of a brand that was born online. This is particularly true in airports where we can fully express the brand DNA, attracting Kylie fans and many new customers” says Guilhem Souche, Coty Global Travel Retail Senior Vice President.

Enter the World of Kylie Cosmetics

True to Kylie Jenner’s charm, the playful pop-up features an immersive corner with an eye-catching installation featuring a plush-ball wall, pink couch, and dazzling Kylie Cosmetics branding for the perfect travel selfie. With specialists onsite, beauty lovers will also receive makeup consultations and product recommendations to achieve that Kylie Jenner glam look as they journey through Heinemann Tax & Duty Free at Sydney Airport.

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Discover Lip Kits on your Layover

Highlighting some of Kylie Cosmetics’ most beloved launches, the pop-up features everything from lips, eyes, to face products. Displayed on an illuminated pink gradient column, passer-by can explore an array of best-sellers – most notably, the iconic Matte and Velvet Lip Kits. Gloss lovers will also be delighted as they can take their pick from Kylie Cosmetics’ High Gloss and Plumping Gloss.

For an ultra-defined eye moment, Kylie Cosmetics’ Gel Eyeliner Pencil is ideal for long-lasting wear on those long-haul flights. Travellers can then freshen their look with the Kylighter Illuminating Powder for an instant, multidimensional glow.

Travel-friendly Kylie Skin sets will also be available – including the Lip Oil Set and 4 Piece Mini-Set featuring the Foaming Face Wash, Face Moisturizer, Vitamin C Serum, and Vanilla Milk Toner.