Burberry eyewear added a touch of luxury Britishness to summer with the unveiling of its latest seasonal cross-category capsule featuring the brands’ Summer Collection in an activation with China Duty Free that ended last month. Although the activation has ended, the collection is still available for purchase.
Located at Sanya Haitang Bay International Shopping Centre, in partnership with China Duty Free Group, the display perfectly blended elegance, summer and bespoke eyewear, communicating EssilorLuxottica’s commitment to elevating the sunglasses category through design and sustainable innovation.
The exclusive design took inspiration from Burberry’s distinctive interpretation of the summer season, evoking the essence of an island escape. The campaign, curated by Daniel Lee, epitomized the lightness of summer and the adventurous spirit of the house. At the heart of the collection was a signature hue: the seasonal milky topaz blue, a shade that beautifully symbolizes the crystal-clear, azure waters of a coastal paradise.
The campaign’s display unit in the iconic colour could not be missed; showcasing luxury design, it was a testament to Burberry’s commitment to excellence. The display proudly hosted a range of elegant eyewear, meticulously crafted to match the sophistication that Burberry is renowned for.
Although the activation has ended, the collection is still available for purchase. Shoppers are invited to browse and try on the variety of silhouettes, including vintage, statement and oversized frames. The playful Burberry Summer collection, featuring two sunglasses, are all inspired by the brand’s signature Lola bag. The quilted design is reimagined with textual temples, featuring a gold-plated Thomas Burberry monogram.
