To celebrate Black Opium’s tenth anniversary, Yves Saint Laurent Beauté is taking the iconic olfactive signature to the next level with Black Opium Eau de Parfum Over Red. This variation embraces an ultra sensorial fragrance, revealing new sensations. Strikingly disruptive, wildly artistic, this new opus is an invitation to a sensorial quest.
The bottle: the icon turns red over black:
Encapsulating the very essence of Yves Saint Laurent, Black Opium Over Red is an ode to the Opium heritage, combined with the codes of today’s youth. The black tones mixed with deep reds create a hypnotic effect, ultra-precious and edgy.
The scent: the contrast of thrills
The iconic coffee signature turns red with a unique juicy ingredient: the cherry. For the first time, Black Opium white floral accord stars a Jasmine Ourika Accord ®: a capture of the unique olfactory quality of the flowers grown in Yves Saint Laurent Beauté’s Ourika Community Gardens, near Marrakesh. At the heart, the sensual notes of black tea to create the essence of sophistication and pleasure. The fragrance
then gives way to the hypnotizing base notes, where the iconic coffee meets premium vanilla and scented wood, creating notes of bold vibrancy.
Campaign: over red, over senses
Capturing the edgy spirit of the new Black Opium Eau de Parfum Over Red, Zoë Kravitz is the thrilling embodiment of this new fragrance, inviting us to experience the multisensorial journey of the fragrance. Bathed in the sensual crimson light that echoes the color of the red bottle, she indulges all her senses. An anthem to the daring spirit of the Black Opium woman, desire is re-invented in a contemporary light.
The Black Opium Over Red woman is confident and deliberatively seductive.
The experience: immersive & hypnotic, sponsoring cross axis with makeup:
All podiums serve as an invitation for visitors to immerse themselves in the captivating world of the Black Opium Over Red, including its iconic cherry star ingredient.
The bottle’s couture-inspired design not only enhances the cross-selling of the brand’s makeup ranges but also provides a captivating retail experience. To enhance the consumer experience, the brand has set up a dedicated makeup station where consumers can receive a complete Over Red look through a comprehensive makeup service consultation and application. This service is available at every animation, with a dedicated makeup plate offering the Black Opium Over Red look, as worn by Zoë Kravitz in the campaign.
In addition, the brand offers a gaming experience where travelers can enjoy a Black Opium Over Red flipper game, which is also accessible on smartphones. This interactive game allows users to discover the key ingredients of the fragrance. Black Opium Eau de Parfum Over Red is highly visible since the beginning of the year in all Travel Retail EMEAI main airports with a campaign that exudes sensuality and maximizes the red wave impact.
