Built on the outstanding success of the Aviator watch collection in domestic and travel retail global markets, Aviator is launching an exclusive fragrance collection at the TFWA World Exhibition in Cannes this year.
The remarkable trio of fragrances, Aviator Energy, Aviator Elixir and Aviator Wingspeed are crafted with the same meticulous detail that defines the iconic Aviator timepieces, each fragrance paying homage to the spirit of travel, exploration and aviation. Each fragrance bottle is designed with clean lines and packaging mirroring the sleek lines of vintage aviation, and each colour represents a different story of the excitement of travel.
Aviator Energy fragrance is fresh at first scent, with top notes of lemon, before coconut evokes dreams of tropical scenes, and the cashmere and sandal-wood base notes relax body and soul.
Aviator Wingspeed is a tribute to Aviator’s enduring legacy, with zesty and spicy top notes, softened by florentine and sandalwood.
Aviator Elixir is a fragrance that encapsulates the thrill of aviation, capturing the essence of open skies and daring adventure with fresh lemon top notes underpinned by woody and reassuring cashmere wood.
The fragrances are developed and made in the UK in partnership with award winning industry experts, and whilst offering exceptional quality and 12% perfume concentration, the price points remain as accessible as the freedom to travel for all, with a Euro RRP of 35 for the 100ml EDPs.
Offered globally by CRM Trading to domestic markets, the travel retail market is managed exclusively by Hanse Distribution Ltd and will be launched at its stand during TFWA World Exhibition. A unique gift set of the 100ml Aviator Elixir and Aviator F Series Retro Classic leather watch will be offered exclusively to travel retail markets at Euro 99.
Hanse will also be launching new Professional, Classic and Smart Technique Aviator F-Series watches at the stand. Re-launched in Cannes 2023, the products are now sold on over 30 airlines including Emirates, easyJet, Lufthansa, Swiss, Condor and TUI, with very strong sales especially for the Smart Technique collection.
Stuart McGuire from JNS Brand Management Ltd said: “I am delighted to have brought together these professional fragrance design, manufacturing and distribution experts to develop and launch these three exciting fragrances. There is already strong interest through CRM Trading from several domestic markets including USA, DACH, UAE and UK, and the likely launch partner is being finalised now. Hanse have also had exciting interest from several TR operators where the brand is already performing so well, and we are very excited to finalise these in Cannes.”
