Lancôme welcomes travellers on a journey of Parisian beauty featuring art, makeup, and personalized souvenirs at selected airports across Europe, the Middle East and Africa.
At Paris Roissy Charles de Gaulle Airport, the “Beauty Never Stops” Lancôme counter, was a must-visit for shoppers from around the globe. All through summer, travellers were able to indulge themselves in Parisian beauty and enhanced their summer travel experience with a personalized blend of luxury, innovation, and entertainment. The central display of Lancôme products showcased the brand’s diverse range of fragrances, skincare, and makeup — the essence of Parisian elegance and sophistication for summer travellers.
Traditional elegance meets modern icons
Lancôme’s captivating “Beauty Never Stops” campaign puts a fresh, contemporary face on Parisian elegance and beauty. Celebrated artist Aya Nakamura, known for her bold and vibrant persona, is the face of the campaign, bringing new and youthful energy and resonating deeply with the aspirations of Generation Z. The success of the “Beauty Never Stops” campaign at Roissy Charles de Gaulle Airport underscores Lancôme’s commitment to offering travelers a unique and immersive beauty experience that captures the elegance and modernity of Paris. This initiative has demonstrated the brand’s dedication to delivering exceptional offerings and experiences to ensure each customer is delighted and engaged throughout their journey.
An iconic, summery & Parisian offer
Lancôme’s summer airport displayed features a diverse selection of beauty products perfectly suited for the season. The iconic fragrance La Vie Est Belle was at the center of this stunning pop-up, capturing the essence of today’s free and joyful woman. Travellers were also introduced to Lancôme UV Expert, a must have skincare product providing flawlessly protection against the sun, while keeping the skin radiant and healthy-looking all season long. Lancôme’s extensive makeup range has completed the summer look with vibrant bronzers and palettes that encourage travelers to experiment with playful, colorful styles. This thoughtfully curated selection is a one-stop destination for all summer beauty essentials and exemplifies Lancôme’s commitment to providing a complete beauty solution.
A strong retailtainment experience and an immersive Parisian beauty journey
With “Beauty Never Stops,” Lancôme has crafted a festive and captivating retailtainment experience that blends the traditional elegance of Paris with cutting-edge digital innovation. As travellers have approached the Lancôme pop up, they are ushered to a photobooth where they can capture moments against a stunning backdrop of the Eiffel Tower. This interactive feature has allowed them to create unique, shareable souvenirs celebrating their voyage. Travellers have also discovered a charming selection of Parisian postcards, created for Lancôme by renowned French fashion illustrator Marc-Antoine Coulon. These unique postcards offered travellers a touch of Parisian elegance to send to loved ones or to keep a precious souvenir of their travel experience.
The journey has continued with the Paris Summer Guide, an innovative, personalized, interactive phygital experience that brings Marc-Antoine Coulon’s glamorous fashion illustrations to life. Visitors were invited to answer three questions, the answers to which indicate the illustrations that resonate most with their style and preferences. Then they have received a personalized Paris Summer City Guide by Lancôme, completed with secret and authentic addresses, as well as tailor-made beauty advice, to take away with them.
Elegant gifts with a Parisian touch
To round out the allure of the summer campaign, Lancôme has created exclusive, lasting souvenirs for travellers. The star of this offering was a stylish summer bag that perfectly captures the essence of Parisian chic. This ultra-desirable gift is a functional and fashionable accessory, an ideal companion for travellers as they explore new destinations. Lancôme’s summer animation at Roissy Charles de Gaulle Airport was more than just a retail display; it was a celebration of beauty, art, and culture, inviting travellers to embark on a journey of elegance and sophistication.
