Global travel retail-exclusive Brockmans Organic Gin to debut at TFWA World Exhibition.
Brockmans is underlining its commitment to building its duty-free business with the release of its first ever global travel retail-exclusive – Brockmans Organic Gin. It is being presented to buyers at the TFWA World Exhibition in Cannes on the JP GTR stand (Green L60).
Bottled at 47.3% ABV and with an RRP of €39.90, the 70cl Brockmans Organic Gin uses the same recipe as the brand’s flagship Brockmans Original but differs with its organic grain spirit base, elevated by organic and 100% natural botanicals and other ingredients.
Adding to travel retail consumer appeal, the new gin expression is housed in Brockmans’ innovative lightweight bottle. Weighing just 500 grams, Brockmans’ bottle is the lightest among top-selling premium gin brands (which are on average +42% heavier) and contains 51% post-consumer recycled glass content (versus 0.6% previously).
This new bottle significantly contributes to lowering CO2 emissions, not least with regards to weight carried on aeroplanes by passengers, while still maintaining Brockmans’ signature ‘properly improper’ luxurious look and feel.
Brockmans has global ambitions for the Brockmans Organic Gin and will initially target duty-free listings in the UK, Germany and Mediterranean markets including Spain. Budgets are in place to support travel retail listings with in-store promotional activities.
The aroma and flavour profile of Brockmans Organic Gin resonates with the distinctive berry-forward character of Brockmans Original as well as its distinctive smooth texture, with the use of organic ingredients adding extra layers of complexity, making this expression uniquely distinctive within the Brockmans lineup.
Brockmans Organic Gin presents a distinct balsamic character, with pronounced pine and resin notes, beautifully complemented by an intense red berry and delicate floral aroma. A fresh, spicy and citric backbone of orange zest and cinnamon adds support to the aromatic complexity. On the palate, Brockmans Organic Gin delivers a burst of intensity while maintaining a smooth texture. Bright citrus zest flavours stand out alongside subtle floral nuances and resinous undertones, with the red berry fruitiness showing in the mid-palate. Lingering floral and citrusy notes provide a refreshing conclusion.
Brockmans Global Marketing Director Eric Sampers said: “The increased strength of Brockmans Organic Gin at 47.3% ABV contributes to showcasing its aromatic complexity and enhanced texture, providing travellers who appreciate quality in their drinks with an exclusive gin that not only is environmentally sustainable, but that delivers a unique drinking experience too.
“Creating a global travel retail-exclusive underlines our commitment to significantly building our presence in the duty-free channel, which is an amazing global window display for our premium products.”
Henri Brunel, Commercial Director at Brockmans Gin, said: “Travel retail consumers look for exclusive and differentiated offerings, so I am delighted to be working on listings for Brockmans Organic Gin. By combining lightweight packaging with organic ingredients, Brockmans Organic Gin embodies Brockmans’ ongoing dedication to sustainability, and this will appeal greatly to the eco-conscious consumer.
“The gin’s lightweight bottle has a great premium look and combined with the organic nature of the product and its GTR-exclusive status, these factors give us a compelling brand story to share with buyers at TFWA Cannes.”
