Lancaster debuts in Argentina with its advanced solutions to protect and repair skin from sun-induced damages, available exclusively at duty-free shops in airports.

Lancaster, the N° 1 Prestige Suncare Brand in Europe,* has partnered with global travel retailer Avolta Group to unveil the exclusive launch of its signature collections at airports across Argentina. Beginning November 2024, travellers across major Duty Free locations in Argentina will be able to immerse themselves in all that Lancaster has to offer, from skin protection to suncare.

Anchored by over 75 years of expertise and excellence in regenerative science, Lancaster draws on its unique double expertise on skincare and suncare to deliver highly effective products that combine advanced sun protection with breakthrough regenerative and repairing technologies, as an essential part of a daily skincare routine. Now, Lancaster’s iconic suncare and Skin Care collections will be available exclusively in the travel retail channel in Argentina as the first location in the Americas.

“We are thrilled to partner with Avolta to introduce Lancaster in Argentina, offering consumers an unparalleled experience across sun protection and skin care,” said Guilhem Souche, SVP Global Travel Retail, Coty. “We want our products to be a part of everyday life for everyone, catering to all skin types and needs, providing skin repair and UV protection powered by breakthrough technologies and decades of expertise.”

This launch is part of a broader expansion strategy targeting flagship airports across Latin America. This journey will continue in Uruguay, Brazil, and Chile, which are key markets for the brand’s connection with travellers and consumers.

*Source: In total, 5 European (FR, DE, UK, IT and ES) prestige markets and brands. In value & units, 2017 to YTD June 2024. Circana Group L.P/BeautyTrends®.

With 75 years of scientific expertise, Lancaster has remained at the forefront of photoaging, striving to offer consistent skin photoprotection and photorepair. ​The story of Lancaster began in Monaco in 1946, when brand founder Dr. Eugène Frezzati made two major discoveries:​ that when stimulated, skin has the natural ability to self-repair, and that effective protection is part of the skin’s repair process. ​ Its suncare lines “Sun Beauty” and “Sun Perfect” and its championing skin care line “Golden Lift”, are developed with innovative technology designed for deep penetration and fast-acting formulas that minimize irritation, and will be part of the travel retail offerings.

Today, Lancaster is the luxury expert in photoaging. As a leader in photoprotection, our scientists are the best placed to understand the impact of sun exposure on skin cellular damage and propose photorepair solutions to fight against photoaging signs.​

As the N° 1 prestige sun protection brand in Europe, it is our mission to keep skin protected from the sun. Driven by science, we formulate top quality products designed to have a low impact on marine life.​ As such, we always aim to innovate and create new sun protection systems that are respectful of ocean’s life.​

A BRAND RECOGNIZED FOR SUN PROTECTION THAT COMBINES EXPERTISE AND FRENCH HERITAGE

Developed with its exclusive Full Light Technology which targets 100% of the sun spectrum, including UVBs, UVAs, visible light including blue light, and infrared light, the Lancaster Sun Care line is specifically developed to respond to key main skin concerns related to sun exposure including dark spots, wrinkles, and skin sensitivity, among others, within a wide choice of highly sensorial and pleasurable textures.

SUN BEAUTY

Sun Beauty is a complete range offering all the protection of Lancaster in a variety of lightweight textures to adapt to all skin types and preferences, revealing a healthy-looking golden tan. This line includes face protection: Sun Beauty Face Cream SPF 30 & SPF 50, Sun Beauty Face Fluid SPF 30, Sun Beauty Face Fluid Sensitive Skin SPF 50; and body protection: Sun Beauty Body Water SPF 30 & SPF 50, Sun Beauty Body Oil SPF 30, Sun Beauty Body Mist SPF 30 & SPF 50, and Sun Beauty Body Milk SPF 30.

SUN PERFECT

Our advanced Sun Perfect range is suncare that performs like skincare, bringing an even and luminous glow. Targeting wrinkles, dark spots, dehydration, and firmness, our range presents hybrid products that combine Lancaster’s broad sun protection expertise with a powerful anti-aging action.

Specifically developed for the face, Sun Perfect is Lancaster’s most advanced global anti-aging suncare line, formulated with breakthrough technologies including our Full Light Technology, Anti-Aging Technology, Sun Repair System, and Glow Booster Complex. These work together to provide broad sun protection, repair sun-induced damage, and improve skin luminosity for a natural, healthy-looking glow, all year round. The whole Sun Perfect range is water-resistant, dermatologist tested and non-comedogenic.

Sun Perfect Sun Illuminating Cream provides long-lasting moisture while correcting the appearance of dark spots and visibly reducing fine lines.

Sun Perfect Sun Perfecting Fluid SPF 50 is a lightweight tinted fluid that provides a powdery matte finish for a bare skin look and feel. In addition to its anti-aging efficacy, it also works as a perfect base for a smooth make-up application.

PHOTOAGED SKINS: SKIN LAXITY, HYPERPIGMENTATION AND FACIAL VOLUME LOSS

Lancaster Monaco was the first to introduce retinol into cosmetics in 1976. Chronical sun exposure is responsible for 80% of aging signs(1), including those caused by UVA, UVB, visible light, blue light, and infrared light. Greater sun exposure and warmer months all year round will thus see an unprecedented acceleration in skin aging.

Aside from the appearance of dark spots, these factors contribute to the characteristic loss of skin elasticity, bounce, and volume associated with photoaging.

GOLDEN LIFT

Lancaster Golden Lift is described as ‘the ultimate lifting skincare’. The innovative NEW Golden Lift collection is reinforced with a powerful dipeptide complex to stimulate the production of new elastic fibers and restore the skin’s elastic properties. Combined with an exclusive retinoid blend safe for sensitive skin, the cutting-edge formula lifts, sculpts and smooths without sensitizing the skin.

These lines are now exclusively available in Argentina’s Duty-Free Shops at local airports, operated in partnership with Avolta.

For more information about Lancaster Beauty and its arrival in Argentina, visit www.lancaster-beauty.com and @lancaster_beauty on Instagram.